Online repatronage intention: an empirical study among Malaysian experienced online shoppers

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. AbstractPurpose -Prior studies mostly investigate initial shopping intention in developed countries. The purpose of this paper is to sketch and determine the impact of perceived usefulness (PU), perceived ease of use (PEOU), perceived value (PV), trust (TRT), perceived risk (PR), privacy concern (PC), internet literacy (IL), satisfaction (SAT) on online repatronage intention (ORI) among Malaysian experienced online shoppers. Design/methodology/approach -A total of 219 valid questionnaires were collected via an online survey among experienced online shoppers across young and old students aged 18-31. Subsequently, the two-step structural equation modelling (SEM) technique was employed to empirically examine the proposed integrative theoretical research framework and model fit with maximum likelihood estimation.Findings -The statistical analyses support the relationships between PU, PV, TRT and SAT with ORI while the relationships between PEOU, PR, PC and IL with ORI were rejected in which all the factors affecting ORI occur similarly across the study sample. The behaviour of experienced online shoppers was found to be different from findings of previous literature that examined initial adoption and intention. Due to the lack of distinction in the literature concerning experienced and inexperienced shoppers, our results show inconsistencies with prior research in examining ORI.Research limitations/implications -The paper suggests that future research consider multicultural analysis, atmosphere design, developing internet methodology and the role of flow experience in determining ORI. The research limitations and implications are also discussed. Practical implications -By realizing the differences between inexperienced shoppers and experienced shoppers, online retailers should segment these groups more effectively and should implement a different marketing strategy to target the right segment, right shoppers along with the right marketing tactic. The antecedents of future intention of online shopping are influenced by various variables because the human behaviour is sophisticated in nature. Thus, academicians and practitioners should realize the implications of examining their target population/market based on an assessment of different antecedents. Originality/value -This study is among the few attempts to examine attitudes and behaviour of Malaysian experienced online shoppers who have formed rel...

Antecedents and consequences of trust: an e-tail branding perspective

“…However, in e-tailing context, purchase intention, recommendation and repurchase seem to have a greater importance (e.g., Badrinarayanan et al, 2014;Jung et al, 2014;Wu et al, 2014;Rezaei et al, 2014;Roghanizad and Neufeld, 2015). Purchase intention may leads to actual purchase.…”

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

“…However in developing countries such as Malaysia, online business transaction is at the growth stage, and the security level as well as consumer trust is still at a low level (Alam & Yasin, 2010). Despite the dramatic increase in the number of Internet users and the amount of online purchases in recent years (Amin, Rezaei, & Tavana, 2015;Daliri, Rezaei, & Ismail, 2014;Rezaei, 2015;Rezaei, Amin, & Ismail, 2014), online shopping is still moving through the developmental stage in Malaysia (Ling, Chai, & Piew, 2010). The slow increase in consumer response towards online shopping is an unexpected surprise that has caused a major concern among businesses (Akhter, 2012) especially in the tourism and hospitality sector (Law, Leung, Lo, Leung, & Fong, 2015;Law, Buhalis, & Cobanoglu, 2014;Leung, Xue, & Bai, 2015;Li, & Chang, 2016).…”

Pengurusan Kontrak Melalui Teori Remedi

“…Hence, there seems to be a need to review the strategic direction and policy for the local automotive sector in the quest to be competitive & Hamid 2012), to the researcher's knowledge, only a handful of studies have been conducted to understand consumer loyalty towards local brands (Kapferer & Schuiling 2003;Zhang & Schmitt 2001), especially in Malaysia. Furthermore, as a country with a diversified culture, Malaysia offers an excellent opportunity to conduct research on loyalty towards products or brands (Rezaei, Amin & Khairuzzaman 2014). A key observation is that Malaysian customers prefer imported automobile brands (Nezakati et al 2011).…”