Online gaming motivations scale

Abstract

Understanding gaming motivations is important given the growing trend of incorporating game-based mechanisms in non-gaming applications. In this paper, we describe the development and validation of an online gaming motivations scale based on a 3-factor model. Data from 2,071 US participants and 645 Hong Kong and Taiwan participants is used to provide a cross-cultural validation of the developed scale. Analysis of actual in-game behavioral metrics is also provided to demonstrate predictive validity of the scale.

Elements of Gameful Design Emerging from User Preferences

“…Based on a factor analysis of questions inspired by the original Bartle's player types, Yee [42,44] identified three main components of player motivation with ten sub-components: achievement (advancement, mechanics, competition), social (socializing, relationship, teamwork), and immersion (discovery, roleplaying, customization, escapism). More recently, Yee [43] expanded on his previous work by conducting a factor analysis with over 140,000 participants and developed a 'gamer motivation profile' composed of 12 dimensions grouped in 6 clusters: action (destruction and excitement), social (competition and community), mastery (challenge and strategy), achievement (competition and power), immersion (fantasy and story), and creativity (design and discovery).…”

“…Research on gameplay motivations has shown that players have diverse personal preferences regarding how and what they play [20,33,44]. Researchers have developed player type models [20,27] or gamer motivation scales [43,44] to capture the diverse styles of play exhibited by different players.…”

“…Researchers have developed player type models [20,27] or gamer motivation scales [43,44] to capture the diverse styles of play exhibited by different players. This information has been increasingly used in gamification-using game design elements in non-game contexts [14]-to model user behaviour and design more engaging gameful systems.…”

Escala de motivações para jogos online: estudo de adaptação à realidade brasileira

“…Sobre esse aspecto, destaca-se que, apesar do modelo identifi car três grandes fatores, os 39 itens que compõem a versão original da escala avaliavam os dez componentes adjacentes, sem proporcionar um meio direto de avaliar seus fatores. Ademais, a ausência de estudos fora do contexto amostral com participantes de língua inglesa não asseguram evidências conclusivas sobre a validade da estrutura fatorial em outros contextos culturais (Yee et al, 2012).…”

“…Frente ao anteriormente descrito, Yee et al (2012) elaboraram a Escala de Motivações para Jogos Online, que consiste em uma versão reduzida de seu instrumento original (Yee, 2006). A versão ora apresentada é composta por 12 itens distribuídos nos fatores teorizados: realização, social e imersão.…”