Understanding gaming motivations is important given the growing trend of incorporating game-based mechanisms in non-gaming applications. In this paper, we describe the development and validation of an online gaming motivations scale based on a 3-factor model. Data from 2,071 US participants and 645 Hong Kong and Taiwan participants is used to provide a cross-cultural validation of the developed scale. Analysis of actual in-game behavioral metrics is also provided to demonstrate predictive validity of the scale.

Abstract. Community poster boards serve an important community building function. Posted fliers advertise services, events and people's interests, and invite community members to communicate, participate, interact and transact. In this paper we describe the design, development and deployment of several large screen, digital community poster boards, the Plasma Posters, within our organization. We present our motivation, two fieldwork studies of online and offline information sharing, and design guidelines derived from our observations. After introducing the Plasma Posters and the underlying information storage and distribution infrastructure, we illustrate their use and value within our organization, summarizing findings from qualitative and quantitative evaluations. We conclude by elaborating socio-technical challenges we have faced in our design and deployment process.

BackgroundImplementation intentions are mental representations of simple plans to translate goal intentions into behavior under specific conditions. Studies show implementation intentions can produce moderate to large improvements in behavioral goal achievement. Human associative memory mechanisms have been implicated in the processes by which implementation intentions produce effects. On the basis of the adaptive control of thought-rational (ACT-R) theory of cognition, we hypothesized that the strength of implementation intention effect could be manipulated in predictable ways using reminders delivered by a mobile health (mHealth) app.ObjectiveThe aim of this experiment was to manipulate the effects of implementation intentions on daily behavioral goal success in ways predicted by the ACT-R theory concerning mHealth reminder scheduling.MethodsAn incomplete factorial design was used in this mHealth study. All participants were asked to choose a healthy behavior goal associated with eat slowly, walking, or eating more vegetables and were asked to set implementation intentions. N=64 adult participants were in the study for 28 days. Participants were stratified by self-efficacy and assigned to one of two reminder conditions: reminders-presented versus reminders-absent. Self-efficacy and reminder conditions were crossed. Nested within the reminders-presented condition was a crossing of frequency of reminders sent (high, low) by distribution of reminders sent (distributed, massed). Participants in the low frequency condition got 7 reminders over 28 days; those in the high frequency condition were sent 14. Participants in the distributed conditions were sent reminders at uniform intervals. Participants in the massed distribution conditions were sent reminders in clusters.ResultsThere was a significant overall effect of reminders on achieving a daily behavioral goal (coefficient=2.018, standard error [SE]=0.572, odds ratio [OR]=7.52, 95% CI 0.9037-3.2594, P<.001). As predicted by ACT-R, using default theoretical parameters, there was an interaction of reminder frequency by distribution on daily goal success (coefficient=0.7994, SE=0.2215, OR=2.2242, 95% CI 0.3656-1.2341, P<.001). The total number of times a reminder was acknowledged as received by a participant had a marginal effect on daily goal success (coefficient=0.0694, SE=0.0410, OR=1.0717, 95% CI −0.01116 to 0.1505, P=.09), and the time since acknowledging receipt of a reminder was highly significant (coefficient=−0.0490, SE=0.0104, OR=0.9522, 95% CI −0.0700 to −0.2852], P<.001). A dual system ACT-R mathematical model was fit to individuals’ daily goal successes and reminder acknowledgments: a goal-striving system dependent on declarative memory plus a habit-forming system that acquires automatic procedures for performance of behavioral goals.ConclusionsComputational cognitive theory such as ACT-R can be used to make precise quantitative predictions concerning daily health behavior goal success in response to implementation intentions and the dosing schedules of ...

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Abstract-One of the key challenges for users of social media is judging the topical expertise of other users in order to select trustful information sources about specific topics and to judge credibility of content produced by others. In this paper, we explore the usefulness of different types of user-related data for making sense about the topical expertise of Twitter users. Types of user-related data include messages a user authored or re-published, biographical information a user published on his/her profile page and information about user lists to which a user belongs. We conducted a user study that explores how useful different types of data are for informing human's expertise judgements. We then used topic modeling based on different types of data to build and assess computational expertise models of Twitter users. We use Wefollow directories as a proxy measurement for perceived expertise in this assessment.Our findings show that different types of user-related data indeed differ substantially in their ability to inform computational expertise models and humans's expertise judgements. Tweets and retweets -which are often used in literature for gauging the expertise area of users -are surprisingly useless for inferring the expertise topics of their authors and are outperformed by other types of user-related data such as information about users' list memberships. Our results have implications for algorithms, user interfaces and methods that focus on capturing expertise of social media users.