Online Booking as A Marketing Strategy: A Survey on Hotels in Antalya

Boz, Mustafa

doi:10.9790/487x-1809047885

Cited by 1 publication

(1 citation statement)

References 1 publication

(1 reference statement)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Tersedianya aplikasi pemesanan akomodasi membuat persaingan usaha jasa semakin kompetitif (BOZ, 2016)dan meningkatkan pengalaman pelanggan dalam menggunakan suatu jasa layanan (Huotari & Hamari, 2012). Hotel berbintang pun menerapkan sistem serupa dengan memberikan program loyalitas (loyalty program) kepada para tamu yang menggunakan layanan hotel tersebut.…”

Section: Pendahuluanunclassified

Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya

Mitasari

Kusumawidjaya

2020

fokbis

View full text Add to dashboard Cite

In this 4.0 technology era, all industry sectors are required to make use of the internet and the latest technology for running their business process. In the tourism industry, especially accommodation, a system named gamification becomes one of the trends applied in the form of mobile applications done by various international hotel chains. By inserting game features such as tier (level), point, and reward, customers are expected to be more loyal by using those features embedded in the application. Therefore, this paper aims to examine to what extent gamification is able to influence customer loyalty of the international hotel chains in Surabaya. The data was collected by distributing an online questionnaire to the customers registered as loyalty program members of an international hotel chain in Surabaya. The study reveals that customer loyalty of the international hotel chain in Surabaya strongly influenced by the benefits obtained from the loyalty program provided in the form of the mobile applications.

show abstract

Section: Pendahuluanunclassified

Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya

Mitasari

Kusumawidjaya

2020

fokbis

View full text Add to dashboard Cite

show abstract

Online Booking as A Marketing Strategy: A Survey on Hotels in Antalya

Cited by 1 publication

References 1 publication

Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya

Pengaruh Gamifikasi Terhadap Loyalitas Pelanggan Jaringan Hotel Internasional di Surabaya

Contact Info

Product

Resources

About