“…(2016) and Matoga and Pawłowska (2018) consider as main motivations economic benefits, comfort and the search for more authentic and novelty experiences. Our findings tell us about the price as the main motivation, in concordance with the results of several authors (Bellotti et al., 2015; Tussyadiah, 2015; Razli et al., 2016; Pesonen and Tussyadiah, 2017; Tussyadiah and Zach, 2017; Wu et al., 2017; Liang et al, 2018; Mahadevan, 2018; Matoga and Pawłowska, 2018). In fact, following Bellotti et al.…”