O discurso pastoral-gerencial em O monge e o executivo

Abstract

RESUMO.Este trabalho analisa o discurso pastoral-gerencial de O monge e o executivo (James Hunter), identificando suas características e funções e o modo como se articula com o "novo espírito do capitalismo" (Boltanski & Chiapello). Por meio da Análise de Discurso Crítica (Fairclough) são discutidos aspectos do gênero híbrido de autoajuda e gerência espiritualizada, a representação de liderança servidora e os potenciais efeitos de subjetivação desse tipo de livro. Ao definir a gerência em termos de autodesenvolvimento moral e espiritual e limitar-se à esfera das relações interpessoais, a narrativa é investida ideologicamente, tendendo a transformar problemas estruturais e organizacionais em questões privadas e espirituais, da responsabilidade dos indivíduos. Neste sentido, o texto de Hunter parece reforçar as ideologias individualistas e as visões essencialistas do "eu", as quais responsabilizam os indivíduos não só por sua própria empregabilidade, mas também por sua salvação pessoal e pelo sucesso da empresa. Palavras-chave:Ideologia; liderança; análise de discurso crítica. PASTORAL MANAGEMENT DISCOURSE IN THE SERVANTABSTRACT. This article analyses the pastoral-managerial discourse of James Hunter's The servant identifying its characteristics and functions, and how it is articulated to the "new spirit of capitalism" (Boltanski & Chiapello). Using Fairclough's Critical Discourse Analysis approach, we discuss aspects of the hybrid genre of self-help and spiritual management, the representation of the servant leadership, and potential effects of subjectivization of that kind of book. By defining management in terms of moral and spiritual self-development and limiting to interpersonal relations, the narrative is ideologically invested, tending to turn structural and organization problems into private spiritual issues for which the individual is responsible. In this sense, Hunter's text seems to reinforce the individualistic ideologies and essentialist views of the "I" that assign responsibility to individuals for not only keeping their jobs, but also for their personal salvation and business success.

Pop-Management: 15 anos depois - a incorporação do pop-management no trabalho de executivos de grandes empresas

“…As for this argumentative topic, the interviews revealed statements corroborating the studies by Chies and Marcon (2008), who argue that the pop-management literature is characterized by the intention to offer quick and easy solutions. The interviewees also validate Germano and Sá (2013) when mentioned to use this type of literature as a way to unify understanding and simplify the language, sharing materials such as articles, book excerpts, and lectures as a way to transmit to their teams the means to achieve the expected results. According to the interviewees, when it is necessary to mobilize big teams, symbolic constructions can be useful as they facilitate public understanding.…”

“…Chacon and Magan (2007) examined the concept of leadership in James Hunter's book The Monk and the Executive, concluding that the book propagates alienation and massification as a guiding technique for leaders, pulverizing the problematic and obscuring the possibilities of social emancipation. The same work was researched by Germano and Sá (2013) who analyzed what they call a pastoral-managerial discourse. Oltramari, Friderichs and Grzybovski (2014) conducted a study of the discourse, published in the May 2011 edition of Você S/A magazine, objectifying to understand, on a verbal and non-verbal level, how the managerial model is presented, associating the relationship between career and family.…”

Tradução, adaptação e validação do Servant Leadership Questionnaire (Escala de Liderança Servidora)

“…Vale ressaltar que a nível nacional praticamente não existem estudos que explorem a liderança servidora (Costa, 2007;Diamante & Grahl, 2012;Germano & Sá, 2013;Martins, Rosa, Silva, & Bustos, 2012;Viegas, 2009). Considerando a busca no scielo.org, por exemplo, com os seguintes descritores: scale, servant, servant leadership, theoretical model, escala e liderança servidora, não houve resultado.…”