Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia

Lee, Sang-Hyeop; Lee, Kai-Sean; 김학선,; Siong, Kong-Check

doi:10.20878/cshr.2016.22.1.012012012

Cited by 13 publications

(13 citation statements)

References 24 publications

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“…et al, 2012) to eliminate uncertainty in consumer perceptions (Borzooei and Asgari, 2016) without using the senses of smell and taste (Alserhan, 2010). Through the consumption of halal food, it is easier for consumers to gain awareness and better understanding of the halal context, including its relation to health (Arifin, A. et al, 2021;Ismail et al, 2018;Bonne and Veberke, 2008), ethics in preparation food (Siti Hasnah and Haslenna, 2013;Nastasha N., 2015;Lee et al, 2016;Damit et al, 2018), as well as hygiene and cleanliness (Mathew et al, 2014;Jusoh et al, 2013) which impact purchase intention of halal products. Ensuring the halalness of a product provides inner satisfaction for consumers because it follows religious rules and Islamic principles for halal food (Bukhari et al, 2019) and guarantees that it is in accordance with the religious aspects of consumption (Sobari et al, 2019).…”

Section: Purchase Decisions Of Male and Female Consumersmentioning

confidence: 99%

The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)

Catur Nugroho,

Dwiningrum,

Mahjudinc

et al. 2023

IJAEMR

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The halal logo is an important point in this study because it is considered not only by Muslim consumers but also by non-Muslim consumers (Buddhist, Hindu, Christan, and Catholic). For Muslim and non-Muslim consumers, the halal logo on product packaging maybe a reference to recognize between halal and non-halal food, as well as a guarantee of product safety, cleanliness, and quality which are highly considered by non-Muslim consumers. In addition, consuming halal food is a recommendation and obligation for all Muslims. The data was obtained based on the results of a survey to 898 consumers from various domicile areas in Indonesia. Multivariate Analysis of Variance (MANOVA) was utilized in analyzing information about the data to reach reason of this study. The results showed that consumers based on gender, religion, domicile, and profession had differences on 3 of 4 aspects including food safety, halal, and the Indonesian National Standard (SNI) label in deciding the purchase of food and beverage products. Meanwhile, consumers based on age and level of education do not pay much attention to these aspects. Therefore, this study confirms that there are 3 out of 4 aspects concepts that are the main considerations for consumers in deciding to purchase food and beverage products, to be specific food safety, halal, and the Indonesian National Standard (SNI) label.

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Section: Purchase Decisions Of Male and Female Consumersmentioning

confidence: 99%

The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)

Catur Nugroho,

Dwiningrum,

Mahjudinc

et al. 2023

IJAEMR

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“…The unique interplay between religious beliefs, ethical considerations, and the desire for quality and value in these products has established a distinct consumer mindset, thereby warranting a focused investigation into the role of brand awareness in influencing repurchase intention within this context (Ilyas et al, 2020). The surge in demand for halal products is not only attributed to Muslim consumers but has also attracted a broader audience seeking products that adhere to ethical and sustainable principles (Haque et al, 2015;Lee et al, 2016). As a result, halal store brands have emerged as a formidable presence in the global market, necessitating a deeper understanding of the factors driving consumer loyalty and repurchase behavior (Soesilowati, 2010;Azam and Abdullah, 2020).…”

Section: Introductionmentioning

confidence: 99%

Examining the Influence of Brand Recognition on the Intention to Repurchase Halal Store Brand Products: A Review

Isa,

Hirawaty Kamarulzaman,

Binti Hashim

et al. 2024

IJARBSS

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In recent years, the halal market has experienced substantial growth, becoming increasingly significant in the global economy. The market, initially associated with food and beverages for Muslim consumers, has expanded its scope to encompass various industries, including pharmaceuticals, cosmetics, finance, fashion, and travel. The objective of this review was to examine how brand awareness influences consumer behavior and loyalty in the halal store brand. Our findings reveal that factors such as religious observance, ethical and moral values, quality assurance, cultural identity, and the expanding global market contribute to the growing demand for these products. Consumers seek halal store brands not only for religious reasons but also because they align with their ethical considerations and provide assurance of quality and safety. Furthermore, these brands play a role in preserving cultural identity, especially in regions with minority Muslim populations. The relationship between brand awareness and repurchase intention has been explored in multiple empirical studies, highlighting a consistent positive association. Higher brand awareness leads to increased repurchase intention across different industries and product categories. Effective communication strategies, emotional connections, and positive associations with halal brands have been identified as key drivers of this relationship. To enhance brand awareness and foster brand loyalty among halal store brands, marketers can employ various strategies, including leveraging digital and social media platforms, partnering with influencers,

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“…Whether it is safe and meets Muslims' consumption requirements is crucial in selecting a product. Food ingredients predict consumer interest in choosing food products (Fadholi et al, 2020;Katuk et al, 2021;Sang-Hyeop Lee et al, 2016).…”

Section: Introductionmentioning

confidence: 99%

“…An impulse that directs one's attention toward particular items is known as buying interest. Interest is a driving force behind the action and is connected to emotion, thought, and athletic objects (Hapsoro & Hafidh, 2018;Muslichah & Ibrahim, 2021;Sang-Hyeop Lee et al, 2016). Purchase intention is related to consumer plans to buy certain products.…”

Section: Introductionmentioning

confidence: 99%

“…Halal awareness is the ability to perceive, feel, and become aware of an event or an object. Halal awareness known based on whether or not a Muslim understands what halal is, knows the correct slaughtering process, and prioritizes halal food for them to consume (Erdem et al, 2015;Fadholi et al, 2020;Katuk et al, 2021;Sang-Hyeop Lee et al, 2016). Halal awareness is an understanding of Muslims towards halal concepts, processes, and principles, ultimately prioritizing halal food for consumption (Hapsoro & Hafidh, 2018;Katuk et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

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The Influence of Halal Certification, Halal Awareness, and Brand Image on Interest in Buying Halal Food Products: An Empirical Study of Consumers in Indonesia

Djakasaputra,

Juliana,

Aditi

et al. 2023

IJIBEC

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This study aims to determine the effect of variables on halal certification, halal awareness, brand image, and intention to buy halal food products. This research is a study of consumers of halal products. The data in this study were obtained by distributing online questionnaires to respondents who were consumers of halal products in Indonesia. The quantitative approach uses surveys as primary data and data analysis using structural equation modelling (SEM). Respondents in this study were consumers of halal products, with a total of 480 respondents who were consumers of halal food products. The method used in the sampling of respondents was purposive sampling with the criteria of having bought halal food. Collecting data by using research instruments, data analysis is quantitative. The data analysis method used in this study uses descriptive analysis to identify characteristics and the Structural Equation Modeling (SEM) analysis method with SmartPLS 3.2.6 software. The analysis in the SEM model can be divided into two stages, namely, the measurement model and the structural analysis model. The results showed that halal certification has a positive effect on purchase intention. Halal certification has a positive effect on brand image. Brand image has a positive effect on purchase intention. Halal awareness has a positive effect on purchase intention. Halal certification positively and significantly affects purchase intention through brand image.

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Non-Muslim Customers’ Purchase Intention on Halal Food Products in Malaysia

Cited by 13 publications

References 24 publications

The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)

The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)

Examining the Influence of Brand Recognition on the Intention to Repurchase Halal Store Brand Products: A Review

The Influence of Halal Certification, Halal Awareness, and Brand Image on Interest in Buying Halal Food Products: An Empirical Study of Consumers in Indonesia

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