The Impact of Differences in Consumer Knowledge about Food Products from the Aspects of Food Quality, Food Safety, Halal, and SNI on Purchase Decisions (Study on Food and Beverage Consumers in Indonesia)
Kuncoro Catur Nugroho,
Siti Irene Astuti Dwiningrum,
Mahjudinc
et al.
Abstract:The halal logo is an important point in this study because it is considered not only by Muslim consumers but also by non-Muslim consumers (Buddhist, Hindu, Christan, and Catholic). For Muslim and non-Muslim consumers, the halal logo on product packaging maybe a reference to recognize between halal and non-halal food, as well as a guarantee of product safety, cleanliness, and quality which are highly considered by non-Muslim consumers. In addition, consuming halal food is a recommendation and obligation for all… Show more
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