Examining the Influence of Brand Recognition on the Intention to Repurchase Halal Store Brand Products: A Review
Maryam Ladi Isa,
Nitty Hirawaty Kamarulzaman,
Haslinda Binti Hashim
et al.
Abstract:In recent years, the halal market has experienced substantial growth, becoming increasingly significant in the global economy. The market, initially associated with food and beverages for Muslim consumers, has expanded its scope to encompass various industries, including pharmaceuticals, cosmetics, finance, fashion, and travel. The objective of this review was to examine how brand awareness influences consumer behavior and loyalty in the halal store brand. Our findings reveal that factors such as religious obs… Show more
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