Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes

Bailey, Ainsworth Anthony

doi:10.1016/j.jretconser.2004.10.003

Cited by 35 publications

(31 citation statements)

References 31 publications

(34 reference statements)

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“…Women are expected to utilize their coupons more. Our study is consistent with Bailey (2005) that showed that companies with positive reputations do not suffer as adversely as those with negative reputations. They further determined that gender does not affect brand attitudes, patronage, and switching intentions.…”

Section: Managerial Recommendationssupporting

confidence: 92%

“…Whenever findings do not match theory, the next question is why? We note that some of the studies that found significant gender differences have used students (undergraduates or graduates) as their respondents (Bailey 2005;Kaminneni 2005). We have used typical consumers.…”

Section: Resultsmentioning

confidence: 95%

“…Coley and Burgess (2003) used a variety of product categories and found significant differences in affective and cognitive processes associated with impulse buying. Although their research did not focus on FOBs, Bailey (2005) found that gender has an impact on perceptions of company credibility, but not brand attitudes, patronage intentions, or switching intentions. It appears that perception of product appearance is gender specific (Burton, et.…”

Section: Gender and Product/brandsmentioning

confidence: 94%

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Gendered Perceptions of Family Businesses’ Marketing Stimuli

Okoroafo

2010

IJMS

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The purpose of this study is to compare (by gender) the perceptions by consumers of the marketing activities of family owned businesses (hereafter referred to as FOBs) in the United States. A mail survey of US consumers was used. The statistically significant results indicate that both males and females are generally receptive to most of the creation, communication, delivery, and exchange of product and service offerings of family owned business or 'FOBs.' However, the price of FOB offerings is not perceived as reasonable. In addition, customer perceptions did not vary by gender for most items. One activity where differential views resulted pertained to sales promotion. Specifically, "coupon redemption" is significantly perceived more favorably by females than males. The results suggest that while managers of FOBs should emphasis their "family business" status in their marketing presentations, they should not expect different responses to their activities based on gender.

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Section: Managerial Recommendationssupporting

confidence: 92%

Section: Resultsmentioning

confidence: 95%

Section: Gender and Product/brandsmentioning

confidence: 94%

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Gendered Perceptions of Family Businesses’ Marketing Stimuli

Okoroafo

2010

IJMS

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“…Business literatures define corporate reputation as the stakeholders' overall impression of an organization over time (Bailey, 2005), and it reflects the organization's relative standing, internally with its employees, and externally with its other stakeholders (Fombrum et al, 2000). The literatures also suggested the corporate reputation as the outcome of managers' efforts to prove their success and excellence in managing the organization.…”

Section: Review Of Literaturementioning

confidence: 99%

The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers

Awang¹,

Jusoff

2009

IJBM

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The competition for customers among telecommunication firms in Malaysia is fierce. The competition among them is not only limited to new customers but also to the respective customer base. In this fiercely competitive environment, existing customers are frequently exposed to offers and counter offers from the competing firms. At the same time various persuasive messages being made to encourage customers to switch their service provider. Perhaps the corporate reputation of a firm could provide certain competitive edge which could ensure the growth and survival of a firm into the future amid the highly competitive environment. This study attempts to assess the influence of corporate reputation of the firms on their competitive advantage in the market from the customers' perspective. The study sampled 600 individual customers who have been using the mobile service at a minimum of three years. The selected respondents have been experiencing the service provided by more than one telecommunication operators. The data were collected using self-administered questionnaires and analyzed using Structural Equation Modeling (SEM) in AMOS 6.0. The study found that the direct impact of firms' corporate reputation on their competitive advantage in the market is not significant at = 0.05. Instead, the corporate reputation has an indirect impact on competitive advantage through perceived value and perceived quality of the service. In other words, the firms should communicate their favorable corporate reputation effectively to the market so that the customers' perception level towards their products and service would arise. In other words, the firm's corporate reputation could only help the marketability of its products or services if it could trigger the positive perception of quality and value of products or services in the mind of their potential customers. The findings provide important implications to the telecommunication operators in their effort to increase their customer base and, more importantly, to ensure the interest the customers towards the firm is preserved!

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“…Four out of nine of the strategic practices that load onto this factor are related to the marketing activities and to brand identification. The name and the brand are strong differentiation elements within such a strategy [30], [31]. The Romanian hotels surveyed in this study concentrate on offering unique products and services as they are interested at any time in developing a broad range of new products/services and in the mean time in refining existing products and services.…”

Section: Discussion and Findingsmentioning

confidence: 99%

The Satisfaction Level of Penang Private Colleges Lecturers

Ch’ng¹,

Chong²,

Nakesvari³

2010

IJTEF

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Abstract-Porter's generic strategies remain one of the most widely accepted typology of strategic options for businesses. Using a survey a sample of 69 hotel managers from the Nord-West part of Romania was questioned about their current strategic practices. A factor analysis revealed that hotels are pursuing only two strategies that can be identified as those of Porter. The regression analysis was used in order to test if there are certain practices that correlate with the strategies identified earlier in the study. The ANOVA results indicate between two and five strategic practices were significant for each of the four strategies. The results of the study are important as they support much of the literature and discussions about aligning strategic practices with the chosen strategy.Index Terms-cost leadership strategy, differentiation strategy, focus strategy, hospitality industry, Romania.

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Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes

Cited by 35 publications

References 31 publications

Gendered Perceptions of Family Businesses’ Marketing Stimuli

Gendered Perceptions of Family Businesses’ Marketing Stimuli

The Effects of Corporate Reputation on the Competitiveness of Malaysian Telecommunication Service Providers

The Satisfaction Level of Penang Private Colleges Lecturers

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