Nilai dan Tipe Konsumen Rumah Tangga dan Kaitannya dengan Perilaku Pembelian Produk Makanan Kemasan

Ruwani, Ani; Retnaningsih, Retnaningsih; Simanjuntak, Megawati

doi:10.24156/jikk.2014.7.1.48

Cited by 14 publications

(20 citation statements)

References 7 publications

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“…Consumers who have education will be more responsive to information . This is in line with the results of research Ruwani et al (2014) the age and duration of mother's education affect food purchasing behaviour.…”

Section: Discussionsupporting

confidence: 80%

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The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families

Safitri

Muflikhati

2018

JCS

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Abstract.This study aims to analyze the influence of perceptions and attitudes on fish purchasing behavior in rural and urban areas. This research used crosssectional study design and took place in Kandang Panjang Village, Pekalongan City as the urban area and Duwet Village, Pekalongan Regency as the rural area. The sample in this study was 100 mothers. Data was analyzed using descriptive test, Independent sample t-test, Pearson correlation test, and multiple linear regression tests. Mother's perception and attitude in urban area were higher than in rural area. In addition, there were significant differences on fish expenditure with urban area was higher than rural area. Regression test showed that perception, location, and mother's age had a significant influence on fish purchasing behaviour.Keywords: attitude, perception, purchasing behavior, rural and urban areas Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi dan sikap ibu terhadap perilaku pembelian ikan di perdesaan dan perkotaan. Penelitian ini menggunakan desain cross sectional study. Penelitian ini dilakukan di Kelurahan Kandang Panjang, Kota Pekalongan sebagai wilayah perkotaan dan Desa Duwet, Kabupaten Pekalongan sebagai wilayah perdesaan. Contoh dalam penelitian ini adalah 100 ibu. Data dianalisis menggunakan uji deskriptif, uji beda Independent sample T-test, uji korelasi Pearson, dan uji regresi linier berganda. Pesepsi dan sikap ibu terhadap ikan lebih tinggi di perkotaan dibandingkan perdesaan. Selain itu, terdapat perbedaan yang signifikan pada pengeluaran untuk ikan, pengeluaran untuk ikan di perkotaan lebih tinggi dibandingkan perdesaan. Hasil uji regresi menunjukkan bahwa persepsi, lokasi, dan usia ibu berpengaruh signifikan terhadap perilaku pembelian ikan.

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Section: Discussionsupporting

confidence: 80%

“…This is following the research of Ruwani et al, (2014) that urban consumer types have higher purchasing behaviour than rural consumer types. The amount of money spent on buying fish depends on the type of fish selected, the number of fish purchasing, the price, and the frequency of buying fish in a month.…”

Section: Discussionmentioning

confidence: 99%

The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families

Safitri

Muflikhati

2018

JCS

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“…The label reading behavior on food products is done before buying the product Kumalasari and Sjafei 2012;Azman and Sahak 2014;Ruwani et al 2014). Respondents who paid attention to the food packaging label before buying food amounted to 61.2 percent ) with a factor influencing the respondent's attention to the food packaging label is the source of information.…”

Section: Label Reading Behavior On Food Productsmentioning

confidence: 99%

“…Ruwani (2014) found that about 97 percent of urban households buys dairy/processed products and about 90 percent buys snacks every month. This proves that the food packaging becomes one of the needs of consumers in urban as well as in rural areas.…”

Section: Label Reading Behavior Based On Research Sitesmentioning

confidence: 99%

Meta-Analysis Study: Reading Behavior Of Food Products Label

Sumarwan

Simanjuntak

Yuliati

2017

JCS

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Abstract. Labels are an integral part of a product. Observing the labels on the packaging, especially food products is considered very important to do. However, the label of food packaging products receives less attention from consumers. Therefore, the public is required to be more ingenious in observing the label of food packaging products to avoid food security problems which have adverse health effects. The purpose of this study was to map the results of research on label reading behavior. The design of this study was a literature study of research results that can be accessed via the internet. The results showed that the behavior of reading food product labels was done before buying the product Kumalasari and Sjafei 2012). From the frequency of reading nutrition labels, it could be found out that 42.5 percent of consumers sometimes read and 30.2 percent often read food packaging labels (Andrias 2016). Of the 52 studies, 17 studies have shown that women often read more and notice label attributes on food product packaging. The most commonly read consumer label (Figure 3) was the kosher logo and nutritional value. Food products that are usually labeled are packaged foods. Nutrition and health claims are considered as a means of education for consumers -14 percent to know new information and 86 percent of consumers decided to read the labels because of the outside factors, such as advertising, internet, or at school.Keywords: food label, food label reading behavior Abstrak. Label merupakan bagian tak terpisahkan dari sebuah produk. Mengamati label yang tertera pada kemasan khususnya produk pangan memang dirasa sangat penting dilakukan. Namun, label produk kemasan pangan kurang mendapat perhatian dari konsumen. Oleh karena itu masyarakat dituntut untuk lebih cerdik dalam mengamati label kemasan produk pangan, agar terhindar dari masalah keamanan pangan dan yang berdampak buruk bagi kesehatan. Tujuan penelitian ini adalah untuk memetakan hasilhasil penelitian tentang perilaku membaca label. Desain penelitian ini adalah studi literatur hasil-hasil penelitian yang dapat diakses melalui internet. Hasil penelitian menunjukkan, Perilaku membaca label produk pangan dilakukan sebelum membeli produk (Aulawi 2005; Susanto 2008; Kumalasari dan Sjafei 2012). Frekuensi membaca label gizi, 42,5 persen konsumen terkadang membaca dan sebesar 30,2 persen sering membaca label makanan kemasan (Andrias 2016). Dari 52 studi, 17 penelitian membuktikan bahwa perempuan lebih sering membaca dan memerhatikan atribut label pada kemasan produk pangan. Label yang paling sering dibaca konsumen (Gambar 3) adalah logo halal dan nilai gizi. Produk pangan yang biasa dibaca labelnya adalah makanan kemasan. klaim gizi dan kesehatan dianggap dapat menjadi sarana edukasi untuk mengetahui informasi baru oleh konsumen sebesar 14 persen dan 86 persennya dipengaruhi faktor luar antara lain iklan, internet, atau pada saat sekolah.Kata kunci: label pangan, perilaku membaca label pangan 27 IntroductionLabels are an integral part of a product. Consumer's c...

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“…According Ruwani, Retnaningsih, and Simanjuntak [4], the form of consumer attitudes toward a product greatly affect the buying behavior. Before purchasing the product, the consumer will evaluate from experience or knowledge so that low consumer knowledge and minimal information source can lead to wrong behavior in product selection and its long term manifestation to health problem.…”

Section: Introductionmentioning

confidence: 99%

Knowledge, Attitude, and Behavior of Housewives in Using Styrofoam Packaging in West Jakarta

Swamilaksita¹,

Sitoayu²,

Simarmata³

2018

KLS

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Polystyrene foam or Styrofoam are widely selected as food packaging because they are able to maintain temperature of food, comfortably held, retain the freshness and integrity of the packaged, light, and inert food to the acidity of the food. However, the Styrofoam packaging has the disadvantages of transferring monomers and plastic materials into foods that are affected by temperature, contact time, and type of food. Foods and beverages containing alcohol or acids can also speed up the transfer of chemicals in the use of food packaging. Laboratory test results of the Indonesia National Agency of Drug and Food Control (BP-POM RI) showed that 17 types of Styrofoam food containers are safe to use or qualify, but the logo in the Styrofoam product is very important. In addition, temperature, type of food, and length of contact with the container also need to be considered because it can produce a styrene monomer residue. If the styrene monomer residue is > 5000 mg/l, it can cause cancer. This study aims to know the knowledge, attitude, and behavior of housewives in the use of Styrofoam. The design is cross-sectional with purposive sampling. The study was conducted during January-March with a sample of 100 housewives in Guji Village, Kebun Jeruk, West Jakarta. The results showed that there was a significant correlation between attitude (p = 0.044) and media exposure (p = 0.041) with the behavior using Styrofoam packaging. Therefore, it is necessary to socialize and educate the housewives about food packaging security, especially the proper way of using Styrofoam.

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Nilai dan Tipe Konsumen Rumah Tangga dan Kaitannya dengan Perilaku Pembelian Produk Makanan Kemasan

Cited by 14 publications

References 7 publications

The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families

The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families

Meta-Analysis Study: Reading Behavior Of Food Products Label

Knowledge, Attitude, and Behavior of Housewives in Using Styrofoam Packaging in West Jakarta

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