“…Special events are not hosted in a sociocultural vacuum (Getz, 1997;Hall, 2001); rather they are deeply embedded in the "glocal" sociocultural realities. Many studies find that ideology (Issue 4) (Berger, 2010;Dimeo & Kay, 2004;Giffard & Rivenburgh, 2000;Preuss & Alfs, 2011;Rivenburgh, 1992Rivenburgh, , 1995, politics (Issue 16) (Mangan, Ok, & Park, 2011;Paret, 1978), elitism (Issue 9) ( McCallum et al, 2005;O'Donnell, 2006;Reid, 2006), and gender (Issue 12) (Berger, 2010;Trump, 1998) can influence the nature of the event hosts' projected images. Briefly, these forces (among others) create an invisible "field," through which the hosts' projected images are usually filtered if not distorted.…”