New Online Retailing — What Does It Mean?

Heinemann, Gerrit; Schwarzl, Christoph

doi:10.1007/978-3-8349-6378-9_2

Cited by 3 publications

(2 citation statements)

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“…Although some researchers advocated the importance of online experience in a commercial context and some others claimed that online experience is irrelevant for marketing, empirical evidence for these claims is lacking (van Noort et al, 2012). As such, consumers' churn behavior is an issue to be considered for businesses (Heinemann & Schwarzl, 2010) and the management of customer's Apps churn behavior or turnover is one of the top agenda for marketing managers within industries. This sensory experience and satisfaction might control individual Apps patronage intention.…”

Section: The Challengesmentioning

confidence: 99%

Apps Management and E-Commerce Transactions in Real-Time

Rezaei¹

2017

Advances in E-Business Research

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The emergence of the new marketing environment affects marketing/business science and practice (Kotler, 2011) in which the traditional marketing principle is influenced by the emergence of the electronic commerce applications such as Apps. E-commerce is a form of trade that has gained increasing attention from consumers and sellers; however, despite high growth rates, E-Commerce still has low levels of consumers (Rezaei et al., 2016). "E-commerce is defined as the process of buying and selling over the Internet" (Ramayah et al., 2009, p. 1223) and the process might include several online transactions like retailing, banking, tourism, and stock trading. As such "Apps commerce is a series of business efforts in utilizing apps for the distribution of information, sustaining and conducting relationships, communications, and transactions within an individual organization" (Rezaei et al., 2016, p. 409). Apps-commerce has deeply altered the way in which individual consumers conduct their business activities as the E-commerce is defined as the usage of the Internet to sell products or services to consumers. Apps commerce have grown to be progressively efficient in a series of aspects along with the highest feature that is the performance along with accuracy and reliability involving transferring information. The E-commerce has advantages such as decreasing business transaction costs and also saving time, which makes it more feasible and effective. Apps and the related technologies are the platforms, through which organizations are struggling to implement their core business activities. Semantic Web, Internet of Things, Web 2.0, Web 3.0, Web mining, Social Computing, and Cloud Computing technologies, as a medium in Apps, empower organizations by providing a wider stand to information which is related to firm offering/products and services. Therefore, the traditional retail channel, as well as online direct channel, are dual channels in which recently, producers are progressively selling their products due to the establishment of the Internet. Furthermore, Apps-Management is involved with business approaches via executing Apps in organizations to create and to enhance the communications channels, the Apps experience and distribution of information, to sustain and to conduct the relationships with stakeholders that are aiming for strategic results. xvi This new phenomenon of E-commerce is becoming a strategic tool to enhance the firm's total value chain in business domains such as education, IS, IT, marketing, hospitality, tourism, education, and even human resource management.

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Section: The Challengesmentioning

confidence: 99%

Apps Management and E-Commerce Transactions in Real-Time

Rezaei¹

2017

Advances in E-Business Research

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“…Online marketing aims to produce online income and profit by understanding customer needs, and meeting such an objective requires knowledge of the behaviour and attitude (Kwan et al, 2005) pertaining to how the customers' online movements change from awareness of products to the exploration of options, and, further, to repatronage intention (Zhang et al, 2011). Consequently, the online marketing is so broad and marketing is dramatically changing in both research and practice (Heinemann and Schwarzl, 2010;Ball et al, 2004;Slater et al, 2010;Taylor and Strutton, 2010).…”

Section: Introductionmentioning

confidence: 99%

Online repatronage intention: an empirical study among Malaysian experienced online shoppers

Rezaei

Amin

Ismail

2014

International Journal of Retail &Amp; Distribution Management

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. AbstractPurpose -Prior studies mostly investigate initial shopping intention in developed countries. The purpose of this paper is to sketch and determine the impact of perceived usefulness (PU), perceived ease of use (PEOU), perceived value (PV), trust (TRT), perceived risk (PR), privacy concern (PC), internet literacy (IL), satisfaction (SAT) on online repatronage intention (ORI) among Malaysian experienced online shoppers. Design/methodology/approach -A total of 219 valid questionnaires were collected via an online survey among experienced online shoppers across young and old students aged 18-31. Subsequently, the two-step structural equation modelling (SEM) technique was employed to empirically examine the proposed integrative theoretical research framework and model fit with maximum likelihood estimation.Findings -The statistical analyses support the relationships between PU, PV, TRT and SAT with ORI while the relationships between PEOU, PR, PC and IL with ORI were rejected in which all the factors affecting ORI occur similarly across the study sample. The behaviour of experienced online shoppers was found to be different from findings of previous literature that examined initial adoption and intention. Due to the lack of distinction in the literature concerning experienced and inexperienced shoppers, our results show inconsistencies with prior research in examining ORI.Research limitations/implications -The paper suggests that future research consider multicultural analysis, atmosphere design, developing internet methodology and the role of flow experience in determining ORI. The research limitations and implications are also discussed. Practical implications -By realizing the differences between inexperienced shoppers and experienced shoppers, online retailers should segment these groups more effectively and should implement a different marketing strategy to target the right segment, right shoppers along with the right marketing tactic. The antecedents of future intention of online shopping are influenced by various variables because the human behaviour is sophisticated in nature. Thus, academicians and practitioners should realize the implications of examining their target population/market based on an assessment of different antecedents. Originality/value -This study is among the few attempts to examine attitudes and behaviour of Malaysian experienced online shoppers who have formed rel...

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Online Sales of Insurance Products in the EU

Chrissanthis

2016

The "Dematerialized" Insurance

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New Online Retailing — What Does It Mean?

Cited by 3 publications

References 0 publications

Apps Management and E-Commerce Transactions in Real-Time

Apps Management and E-Commerce Transactions in Real-Time

Online repatronage intention: an empirical study among Malaysian experienced online shoppers

Online Sales of Insurance Products in the EU

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