New Challenges to Old Problems: Building Trust In E‐marketing

Radin, Tara J.; Calkins, Martin; Predmore, Carolyn

doi:10.1111/j.1467-8594.2007.00287.x

Cited by 13 publications

(5 citation statements)

References 49 publications

(42 reference statements)

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“…(Cowan, 2015;Lin, 1999;Pires & Stanton, 2002). In the condition of emerging ethical issue in marketing, many researches have been conducted on the ethical marketing and decision making (Hunt & Vitell, 1986;M.-H. Yang et al, 2009); Mason proposed a framework about the ethical issues in the information era including four components: privacy, accuracy, property, and accessibility, called PAPA (Mason, 1986); Radin, Calkins, and Predmore (2007) listed privacy, security concerns, website advertising, cyber squatters, online marketing of children, conflicts of interest, and manufacturers competing with intermediaries online as the ethical issue components (Radin et al, 2007).…”

Section: Cpeormentioning

confidence: 99%

“…It includes all the services in the process of contact with consumers before, during, and after purchasing which are commonly performed via the chat software or application integrated in the website (Murali, Pugazhendhi, & Muralidharan, 2016). Consumer services and low prices are indicated as the success factors achieving good results in EC (Murali et al, 2016;Radin et al, 2007). Most Vietnamese consumers prefer chatting directly with online retailers to get more details about the products and services (Choi & Mai, 2018).…”

Section: Non-deception Perceived Non-deception Refers To Consumermentioning

confidence: 99%

See 1 more Smart Citation

Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

et al. 2019

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Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers' ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers' perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants.

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Section: Cpeormentioning

confidence: 99%

Section: Non-deception Perceived Non-deception Refers To Consumermentioning

confidence: 99%

Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

et al. 2019

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“…The emphasis on the social relevance of ICT development has been growing (Mitrou and Karyda 2006, Mumford 2006, Chen et al 2008, Zhou 2011, and issues such as privacy, information security, legal aspects and trust (Radin et al 2007, Chen et al 2008, Zhou 2011, apart from technological problems, are being considered. Chen et al (2010, p. 32) summarised three areas of privacy that should be considered.…”

Section: Main Research Findings Implicationsmentioning

confidence: 99%

Acceptance of real-time location-based advertising service: a conceptual examination

Kao

Yang³

2012

Journal of Location Based Services

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“…the firm increases price by taking advantage of an increase in its market power), they are more likely to behave unethically toward the firm (Schweitzer and Gibson, 2008). Similarly, marketers' careless behavior and irresponsible use of personal information of current and potential customers can jeopardize the trust between the firms and their customers (Radin et al, 2007). Finally, in supply chain relationships, the norm of reciprocity, which leads to cooperation and equitable commitments and benefits among supply chain partners, can temper opportunism and thus reduce transaction costs for all exchange parties in the supply chain (Bowen and Jones, 1996).…”

Section: Norm Of Reciprocitymentioning

confidence: 99%

The role of interfirm reciprocity norm and agent's conscientiousness in supply contract adjustment decision

Tangpong

Hung

et al. 2013

Journal of Business &Amp; Industrial Marketing

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Purpose – The purpose of this paper is to better understand the main effects of agent conscientiousness and reciprocity norm and the interaction effect of these two factors on contract adjustment decisions in buyer-supplier relationships. Design/methodology/approach – Two scenario-based experiments with college students and business professionals were conducted. Three regression models were run to test three hypotheses proposed in the paper. Research limitations/implications – The limitations of this study are the use of single-agent decision scenarios and the specific focus on one aspect of agent personality – i.e. conscientiousness and its collective influence on contract adjustment decisions. In a broader picture, the results of this study support the cross-level analytical approach to investigating marketing channel relationships, in which individual-level and organizational-level factors interact and determine decision outcomes in business exchanges. Practical implications – Recruiting and promoting managers who exhibit high levels of conscientiousness, coupled with proactively cultivating the norm of reciprocity with suppliers, are critical to a firm's thrust in attaining and sustaining marketing channel management practices with the emphasis on reciprocity-based exchange relationships. Originality/value – While the extant literature focuses largely on interfirm governance and contract enforcement, this study examines what actually influences decision-making agents' contract adjustment decisions. This study expands the marketing literature by investigating the impacts of agent conscientiousness and reciprocity norm on contract adjustment decisions.

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New Challenges to Old Problems: Building Trust In E‐marketing

Cited by 13 publications

References 49 publications

Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

Acceptance of real-time location-based advertising service: a conceptual examination

The role of interfirm reciprocity norm and agent's conscientiousness in supply contract adjustment decision

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