Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers' ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers' perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants.
We examined whether or not interpersonal trust and self-perception of one's heterosexual charm moderated the potential to betray one's romantic partner. To enable free expression, we asked college students (N = 271) to imagine the possibility of a relationship breakup occurring between couples described in 4 vignettes. The results showed that the men believed that couples were more likely to break up when the woman in the partnership experienced a dramatic change for the worse in her physical appearance, but the women thought that couples were more likely to break up when the man in the partnership experienced a dramatic worsening of his economic status. Interpersonal trust and self-perception of heterosexual charm more strongly affected the perception of the male participants that a couple would break up when there was a change for the worse in the physical appearance of the woman partner, and these 2 factors also strongly affected the perception of the female participants that a couple would break up when there was a dramatic worsening of the economic status of the man in the partnership.
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