Does Ethics Perception Foster Consumer Repurchase Intention? Role of Trust, Perceived Uncertainty, and Shopping Habit

Abstract

Ethics in e-commerce is one of the most crucial factors that significantly influence consumer behavior. Hitherto, most of the studies have been executed in developed countries while few research has been conducted in developing countries. The main aim of this research is to explore the roles of e-retailers' ethics to fit in with the development in developing countries. To reach this end, this research developed and tested a research model that explains the relationship between consumers' perception regarding the ethics of online retailers (CPEOR) and consumer repurchase intention (RPI). Partial least squares (PLS) approach with data collected from a survey of 518 online shoppers in Vietnam was employed to test this research model. The results showed that CPEOR has an indirect effect on consumer RPI through the mediation of consumer trust and perceived uncertainty. Furthermore, this research concretized the moderating effect of consumer online shopping habit in the relationship between RPI and its determinants.

Ethical Consumption and Happiness: Evidence from Pakistan

“…Consumers' perception regarding the ethics of online retailers indirectly influences repurchase intention through the mediation of consumer trust and perceived uncertainty (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). As confirmed by previous marketing scholars, repurchase intention and word-of-mouth are two main components of consumer loyalty in e-commerce (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). The results of this study demonstrate the strong associations of the paths from happiness to repurchase intention, happiness to self-actualization, repurchase intention to happiness and self-actualization to happiness.…”

“…Similarly perceived value affects loyalty intentions. To assure the sustainable development, e-retailers have to attire new consumers and encourage them to become loyalty consumers (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). With the fast development of e-commerce, the competition in this field is more and more cutthroat that requires managers to understand what factors influence consumer behaviors in general, and repurchase intention, in particular (Yang, Ngo, Chen, Nguyen, & Hoang, 2019).…”

“…To assure the sustainable development, e-retailers have to attire new consumers and encourage them to become loyalty consumers (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). With the fast development of e-commerce, the competition in this field is more and more cutthroat that requires managers to understand what factors influence consumer behaviors in general, and repurchase intention, in particular (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). Consumers' perception regarding the ethics of online retailers indirectly influences repurchase intention through the mediation of consumer trust and perceived uncertainty (Yang, Ngo, Chen, Nguyen, & Hoang, 2019).…”

“…With the fast development of e-commerce, the competition in this field is more and more cutthroat that requires managers to understand what factors influence consumer behaviors in general, and repurchase intention, in particular (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). Consumers' perception regarding the ethics of online retailers indirectly influences repurchase intention through the mediation of consumer trust and perceived uncertainty (Yang, Ngo, Chen, Nguyen, & Hoang, 2019). As confirmed by previous marketing scholars, repurchase intention and word-of-mouth are two main components of consumer loyalty in e-commerce (Yang, Ngo, Chen, Nguyen, & Hoang, 2019).…”

Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations

“…There are diverse studies that have been worked on TRF and TF in distinct dimensions to unveil the influence of such critical factors across the nations such as Van der Heijden et al (2003), Z. Yang et al (2019) and Koong et al (2008). TF is further divided into two core parts, that is, perceived ease of use and perceived usefulness which ensure to comprehend the individuals' characteristics with respect to usefulness and ease of usage toward particular online platforms.…”