Neuromarketing: Marketing research in the new millennium

Alsharif, Ahmed H.; Salleh, Nor Zafir Md; Baharun, Rohaizat

doi:10.31117/neuroscirn.v4i3.79

Cited by 32 publications

(18 citation statements)

References 59 publications

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“…Both local and international students undergo critical thinking tests (O'Sullivan & Guo, 2011). Contemporary, some universities have used neuroimaging and physiological tools to study the education process and the student responses to the educational process (Alsharif et al, 2021b(Alsharif et al, , 2021e, 2021g, 2022.…”

Section: Introductionmentioning

confidence: 99%

Meta-analysis of Studies on Pre-service Teachers’ Critical Thinking Skills in Nigeria Public Universities

Mamman¹,

Abuhassna²,

Mustapha³

et al. 2022

IJARPED

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This meta-analysis aimed to examine the studies on pre-service teachers of critical thinking skills. We conducted a meta-analysis to synthesize the extant literature on critical thinking and pre-service teachers. The method used in the study was based on the search of relevant literature through an online database such as IEEE Explore, ProQuest, ScienceDirect, and ResearchGate. The keywords in the search for the relevant literature include critical thinking skills in teacher education and pre-service teachers' critical thinking skills. After systematically searching the relevant literature through electronic databases using various search terms, we screened studies and reviewed them for inclusion. From 22 studies (27 samples, N= 3726), we found that critical thinking was moderately related to pre-service teachers' success, especially with the intervention's studies on critical thinking. The relationship between preservice teachers' achievement and levels of critical thinking skills was found to be significant. However, pre-service teachers' stories of critical thinking skills tests have been trending in teacher education worldwide. Still, most of the studies on pre-service teachers' critical thinking were conducted in Turkey. The questionnaire used to measure pre-service teachers' necessary thinking skills was found to be California Critical Thinking Disposition Inventory by Facione. Implications for this study include the importance of teaching critical thinking skills in a teacher education program and the inclusion of components of critical thinking in the curriculum across the board.

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Section: Introductionmentioning

confidence: 99%

Meta-analysis of Studies on Pre-service Teachers’ Critical Thinking Skills in Nigeria Public Universities

Mamman¹,

Abuhassna²,

Mustapha³

et al. 2022

IJARPED

View full text Add to dashboard Cite

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“…Even though consumers are exposed to abundant stimuli such as products, brands, ads every day, marketing research is largely relied on self-report methods to measure consumers' responses [8]. At the same time, most consumers' behavior occurs subconsciously or unconscious [4].…”

Section: Introductionmentioning

confidence: 99%

Biomedical Technology in Studying Consumers’ Subconscious Behavior

et al. 2022

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Despite the technological advancements in neuroimaging and physiological technologies, studies about using this technology to study the neural correlates of consumers' behavior toward external stimuli remain unclear in the academic literature. We followed the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework in this article to select relevant articles for this study. We extracted and analyzed fifty-six articles from the Web of Science (WoS) database to answer the research questions. We found eight common methods, as follow: (i) neuroimaging tools such as fMRI, fNIRS, and EEG used to study the neural responses of emotional and cognitive processes, (ii) physiological tools such as ET, EMG, GSR, ECG, and IAT to study eye movements, fixation, pupil dilation, consumers’ attitudes, visual attention, heart rate, zygomatic and corrugator facial muscles toward environment stimuli such as machines. We hope this article provides valuable insights into neuroimaging and physiological technology guiding new practitioners and researchers to choose the appropriate tool to conduct the experiment and get high-quality and reliable results.

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“…Thus, these learning activities promote a student-centered approach to learning and are applicable in the teacher education program. Contemporary, some universities have used neuroimaging and physiological tools to study the education process and the student responses to the educational process (Alsharif et al, 2021b(Alsharif et al, , 2021e, 2021g, 2022.…”

Section: Introductionmentioning

confidence: 99%

Pre-Service Teachers’ Views on How the Station Rotation Model with a Blended Social Learning Environment (SRM-BSCLE) Enhances their Critical Thinking Skills

Mamman¹,

Abuhassna²,

Umara³

et al. 2022

IJARPED

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This study examined pre-service teachers' views on how the station rotation model learning environment enhances their critical thinking skills. This research studied how a learning environment coupled with blended learning and a social learning environment improves teachers' performance. The participants were 54 pre-service teachers who took part in a quasi-experimental study; the participants received intervention on a station rotation model with a blended social learning environment (SRM-BSCLE). Face-to-face interview data were collected from six (6) pre-service teachers selected based on high, medium, and lowperformance criteria. The obtained data were analyzed using thematic analysis; the qualitative data indicated that pre-service teachers' views on the learning environment comprised of station rotation model, collaborative learning, blended learning, and Vygotsky's social interaction Zone of Proximal Teacher Development (ZPTD). The study shows that the six pre-service teachers who took part in the interview were able to identify the theoretical components of the research objectives in this research. This includes collaborative learning, blended learning, station rotation model, constructivist approach to teaching, and teaching aids. Thus, the findings obtained from this study were discussed within the frame of the

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Neuromarketing: Marketing research in the new millennium

Cited by 32 publications

References 59 publications

Meta-analysis of Studies on Pre-service Teachers’ Critical Thinking Skills in Nigeria Public Universities

Meta-analysis of Studies on Pre-service Teachers’ Critical Thinking Skills in Nigeria Public Universities

Biomedical Technology in Studying Consumers’ Subconscious Behavior

Pre-Service Teachers’ Views on How the Station Rotation Model with a Blended Social Learning Environment (SRM-BSCLE) Enhances their Critical Thinking Skills

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