Network Text Analysis of Visitors’ Perception of Multi-Sensory Interactive Experience in Urban Forest Parks in China

Abstract

Urban forest parks play a crucial role in contributing to the urban environment, residential well-being, and social welfare. Visitors’ perception of multi-sensory interactive experiences in urban forest parks is an important source of information for landscape planning. Whilst data elicited from visitors via questionnaires are temporally and spatially restricted, online media provide a public platform for the direct and comprehensive expression of park experiences beyond such restrictions. To look into visitors’ multi-sensory interactive experiences in an urban forest park in China, a total of 7447 reviews of such were collected from four authoritative online platforms using Python, and the ROSTCM tool was used to generate semantic and social networks out of the data set. The results showed that urban forest park visitors’ sensory experiences are dominated by visual and olfactory perceptions, followed by audio-visual and visual-tactile interactions. Among them, visual perception displays the highest degree of specificity and diversity, while tactile and gustatory perceptions are relatively infrequent and singular. The landscapes that affect visitors’ perceptual preferences mainly include floriculture, green vegetation, soundscapes, and sanitation utilities. Moreover, both the fresh air and the agreeable environment have a significant positive impact on visitors’ perceptions. The above findings not only have practical implications for the landscape planning and design of urban forest parks, but also provide theoretical insights into the evaluation of natural landscapes in urban forest parks from the perspective of tourists’ multi-sensory experiences.

Theme Exploration and Sentiment Analysis of Online Reviews of Wuyishan National Park

“…Based on UGC, researchers have investigated the tourism image perceptions of national parks [23], including recreation perceptions [24], the construction of the National Park Brand Perception System [25], the attractiveness of recreation resources in national parks [26], and travel experiences at different scales [27]. Network text data is the main data source that is used for the study of tourists' perceptions [28]. Chen Rongyi et al (2020) revealed that the influencing factors of tourist satisfaction in the recreational use areas of national parks consisted of four dimensions: tourism landscapes, location and transportation, recreational experiences, and management and services [29].…”

“…Further development of natural and cultural education and experience products Firstly, natural and cultural landscape resources should be utilized, such as ancient pedaling roads, ancient tea gardens, and ancient relics. The historical celebrities, tea allusions, folk activities, and traditional tea-making techniques should be combined with landscape relics to create highly recognizable tourism activities with regional cultural characteristics [28]. To enhance the awareness of religion, history, and agricultural culture among tourists, the existing Wuyi rock tea experience activities could be expanded, animal and plant research experience products could be designed [49], and immersive historical and cultural exhibitions could be developed.…”