Theme Exploration and Sentiment Analysis of Online Reviews of Wuyishan National Park

Abstract

The study aimed to explore the relationship and interaction between humans and nature in specific areas. Latent Dirichlet allocation topic recognition and SnowNLP sentiment analysis were used to extract the topics and analyze the sentiments from visitors’ online reviews of Wuyishan National Park. The conclusions were as follows: (1) The tourists mainly expressed positive emotions toward Wuyishan National Park, and the tourists acknowledged its ecological environment and natural and cultural heritage value. (2) The tourists’ comments focused on four themes: tourism activities and facilities, natural and cultural heritage value, characteristic tourism products, and tourism management and services. Natural experience was the main tourism activity in Wuyishan National Park, while cultural activities were related to the tea culture. (3) The tourist facilities, ticket and reservation mechanism, and management and services of Wuyishan National Park were the main concerns of the tourists. The study suggested that Wuyishan National Park could be transformed from a tourist destination into a comprehensive national park that provides recreational experiences and environmental education. This should be conducted by (1) developing detailed natural and cultural education and experience products and (2) improving public service functions and enhancing the public welfare of the national park.