“…There is a vibrant field of research on how women in contemporary industrialised nations are negotiating their femininity within a postfeminist context. Such research foregrounds the aftermath of feminism (McRobbie, 2009); the existence of competing discourses of female success and failure (Aapola et al., 2005; Gonick, 2004; Harris, 2004); the intersections of gender with race, class, and sexuality (Ryan-Flood, 2011; Tate, 2007; Tyler, 2008; Walkerdine et al., 2001); and the impact of neoliberal forms of governance and associated social trends of individualisation, entrepreneurialism, and consumerism (Baker, 2010; Evans et al., 2010; Gill, 2008b; Malson et al., 2011; Scharff, 2011b; Walkerdine, 2003; Whitehead and Kurz, 2009).…”