Near Field Communication: Technology and Market Trends

Arcese, Gabriella; Campagna, Giuseppe; Flammini, Serena; Martucci, Olimpia

doi:10.3390/technologies2030143

Cited by 16 publications

(9 citation statements)

References 26 publications

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“…Digital mobile devices enable marketers to provide digital location based services. [24] This development marks a paradigmatic technological shift in marketing, sometimes characterized as a "mobile revolution". [25] Marketing began to individually accompany the customers almost everywhere: in the car, at work, in the restaurant, into the fitness club etc.…”

Section: ) Marketing Intelligence As Mobile and Proximity Marketingmentioning

confidence: 99%

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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Lies¹

2019

IJIMAI

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This section introduces marketing from a digital-technological point view, following the popular digitalization processes of corporations. This review thus also describes the current landscape of digital marketing. Digitalization is supposed to be "unavoidable" [2], i.e. it becomes the foundation of applied marketing. With regards to digital marketing in combination with web-based services, marketers are experiencing an epoch "(…) of technology explosion and easy access to it by consumers (…)." [3] 1) Marketing Intelligence as IT-marketing and Big Data Marketing The introductory part of this paper concentrates on the term "marketing intelligence" in order to trace the path from digital data techniques to social engineering. The term "intelligence" is anything but new. As early as the 1960s, Kelley formulated the significance of marketing intelligence for management in the age of the information revolution. Even then, an increase in data volumes had been diagnosed [4]: Market information can be compared with that of military intelligence services. Top management staff must set up information channels at all data collection points. He proposes to create a novel position of "vice

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Section: ) Marketing Intelligence As Mobile and Proximity Marketingmentioning

confidence: 99%

“…This technology handles the interaction between the customer`s smartphone and the point of sale. [24] Accordingly, proximity technologies frame the backbone of mobile touchpoints within the customer journey (see chapter III.5).…”

Section: ) Marketing Intelligence As Mobile and Proximity Marketingmentioning

confidence: 99%

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Lies¹

2019

IJIMAI

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“…The Radio Frequency Identification (RFID) is a technology that uses a radio waves to automatically identify people or objects from a distance [15] and it is developing drastically [16] in various industries. The RFID technology is designed by developers not only in traditional applications for instance asset or inventory tracking [17], but also in security services such as electronic passports and RFID-embedded credit cards.…”

Section: B Radio-frequency Identification (Frid)mentioning

confidence: 99%

“…Near Field Communication, NFC is a technology that allows a device to communicate with another hardware at a maximum distance of around less than 10 cm [21]. NFC is based on RFID that used same working principles, which has interface technology for short-range data communication working in the frequency band of 13.56 MHz [22] with ISO/IEC 18092 standard, compatible to ISO/IEC standards 14443 (proximity cards) and 15693 (vicinity cards) and to Sony's FeliCa contactless smart card system.…”

Section: Near Field Communication (Nfc)mentioning

confidence: 99%

Enhanced Physical Document Management using NFC with Verification for Security and Privacy

Abidin¹,

Zakaria²,

Abas³

et al. 2019

ijacsa

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This study focuses on implementation of physical document management for an organization using Near-Field Communication (NFC) since it provides faster detection on tracking items based on location. Current physical document management operates using bar-codes. However, barcodes are able to be duplicated, which make it not secure that lead to forgery and unauthorized modification. Therefore, the purpose of the proposed physical document management system is to produce a better administration control in an organization through the use of verification mechanism. Nonetheless, the current NFC based system is lack of verification process. Thus, an enhancement in physical document management with verification process is proposed and self-developed system is built using C#, SQLite, Visual Studio, NFC tag and NFC reader (ACR122U-A9). Moreover, the new system required employee to log in to the system by scanning ID tag and followed by the physical document File tag, which both tags scanned at the NFC reader. Then, information of the physical file coordinator and the status of the location of the physical document file is displayed. The significant of this study is to protect confidential document and improve administrative control through dual verification; and produce a database to monitor the real-time data detection.

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“…Such automatic identification of entities are also integrated into smartphones [4] and have been used in areas such as logistics, distribution and services [5]. In Stockholm of Sweden, a pilot test was conducted in the Clarion Hotel.…”

Section: A Near Field Communicationmentioning

confidence: 99%

Adoption of Near Field Communication in hotel industry based on risk perspectives and individual characteristics

Sam

Chatwin

2016

2016 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

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-The emergence of the mobile phone has created great opportunities for businesses, especially those providing services to customers. Hotels are very important to a country as they provide accommodation to travelers. Better services attract more hotel customers. With the advent of NFC, a wireless mobile technology, hotel customers can use NFC to get hotel services efficiently. Previous studies found that risk and users' individual characteristics are very important in analyzing the adoption of Internet communication technologies. This paper presents a quantitative study on hotel customers' adoption of Near Field Communications (NFC) based on six dimensions of risk perspectives and individual characteristics. The results can provide useful indicators for the hotel industry to utilize NFC for a more productive business.

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Near Field Communication: Technology and Market Trends

Cited by 16 publications

References 26 publications

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Enhanced Physical Document Management using NFC with Verification for Security and Privacy

Adoption of Near Field Communication in hotel industry based on risk perspectives and individual characteristics

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