Big data is a recent technology employed by companies to gain a competitive advantage. The investment of big data technologies in the USA was estimated at more than 30 billion USD in 2016. However, the investment of big data technologies in China was relatively small in 2016. Grounded in the Technology-Organization-Environment (TOE) framework, this study identifies the main factors affecting the organizational adoption of big data in China. The results can provide useful indicators for industries to utilize big data for a more productive business.
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