Multivariate Analysis of Brand Loyalty for Major Household Appliances

Newman, Joseph W.; Werbel, Richard A.

doi:10.2307/3149388

Cited by 195 publications

(62 citation statements)

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“…According to Jacoby, brands can be viewed as substitutes if they fall within latitude of acceptance on the basis of quality (he referred to this as multi-brand loyalty), while single-brand loyalty occurs when no competitive brand is in the acceptance region. Newman and Werbel (1973) also supported this concept.…”

Section: Introductionsupporting

confidence: 66%

Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences

Almossawi¹

2012

IJMS

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This study sheds some light on the importance and consequences of satisfaction in the competitive telecom industry in Bahrain. The factors related to payments and savings (such as offers, rents, charges) are the most significant in determining satisfaction, retention, and likelihood of switching from one mobile provider to another. Conversely, intercommunication factors (such as customer service, friendly employees, user-friendly websites) were found to be the least significant. A significant positive relationship was found between satisfaction and retention while a poor association was noticed between satisfaction/retention and loyalty.

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Section: Introductionsupporting

confidence: 66%

Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences

Almossawi¹

2012

IJMS

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“…However, some guidance can be obtained from the diffusion and loyalty literatures (Rogers 1995). Diffusion literature reports that dissatisfaction is more common among later adopters than earlier adopters (Parthasarathy and Bhattacherjee 1998 Methlie and Nysveen 1999;Newman and Werbel 1973). Satisfied customers tend to be loyal and do not actively search for alternative suppliers.…”

Section: Past Behaviormentioning

confidence: 99%

Post-adoption behavior of users of Internet Service Providers

Spiller¹,

Vlasic

Yetton

2007

Information & Management

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“…It is not every customer purchase that leads him towards customer loyalty. If customer loyalty and customer satisfaction upto maximum possible level is focused then it positively adds to profitability of the firms Heskett et al (1994).For defining and measuring loyalty, many researches therefore, have been carried out in past by different researchers (Newman, 1973;Tellis, 1988;Selnes, 1993;Jones and Sasser, 1995;Griffin, 1996;Oliver, 1997;Bowen and Shoemaker, 1998;Bowen and Chen, 2001;Lee and Cunningham, 2001;Fullerton, 2005;. Based on loyalty, customers are generally categorized into loyal and non-loyal customers.…”

Section: Customer Loyaltymentioning

confidence: 99%

The impact of retail shoes sales promotional activities on ladies’ purchase intentions

Akhter¹,

Rizwan²,

Shujaat³

et al. 2014

jpag

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In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. The main purpose of this study is to examine how ISSN 2161-7104 2014 www.macrothink.org/jpag 167 attitude towards discount affects sales promotional activities to influence customers' purchase intention along with the impact of customer loyalty and in store displays on them. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis.The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Likewise, sales promotion, customer loyalty and in-store display has a significant relationshipwith purchase intention. The results of this study will assist retailers to select thebest promotional tool that will influence purchase intentions of customer. These plans help businessmen andmarketers to gain competitive advantage over their competitors and enable the businesses to earn maximum profit. Journal of Public Administration and Governance

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Multivariate Analysis of Brand Loyalty for Major Household Appliances

Cited by 195 publications

References 0 publications

Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences

Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences

Post-adoption behavior of users of Internet Service Providers

The impact of retail shoes sales promotional activities on ladies’ purchase intentions

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