Multitrait-Multimethod Matrices in Consumer Research

Bagozzi, Richard P.; Yi, Youjae

doi:10.1086/208568

Cited by 582 publications

(367 citation statements)

References 5 publications

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“…Also, as we have noted above, that all t values are significant (greater than 1.96), then these results show direct evidence of convergent validity of the ELR measure [36]. Discriminant validity is defined as a degree to which measures of distinct concepts differ [37]. The discriminant validity of the five dimensional scales was tested in two ways.…”

Section: Assessment Of Reliability Convergent and Discriminant Validitysupporting

confidence: 53%

“…Thus, discriminant validity is supported for all constructs. Second, the discriminant validity could be tested using the method of [37] which consists in comparing the chi-square free model (where the correlations between the latent variables are free) with the constrained model (where the correlations between the latent variables are set to 1). As emphasized [28], the difference between two chi-square distributions follows is itself a chi-square distribution with degrees of freedom equal to the difference of the degrees of freedom of the two models tested, and can therefore be tested statistically.…”

Section: Assessment Of Reliability Convergent and Discriminant Validitymentioning

confidence: 99%

See 1 more Smart Citation

Measuring e-Learning Readiness Concept: Scale Development and Validation Using Structural Equation Modeling

Alem¹,

Plaisent²,

Zuccaro³

et al. 2016

IJEEEE

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Abstract:The purpose of this paper is to develop and validate an instrument to measure the concept of e-readiness in the context of online learning environment. A rigorous method of scale development was undertaken to achieve this purpose: conceptual model development, item generation, content validation, exploratory study, and confirmatory study. The results of a study conducted in university, specializing in online education, suggest that the e-learning readiness (ELR) is a five-dimensional construct, namely Self Competence, Self-Directed Learning, Motivation, Financial, and Usefulness. Further psychometric tests show a parsimonious ELR measure with support for convergent, discriminant and predictive validities. In addition, these results show that the second-order factor model is the better fitting for the e-learning readiness construct. Based on the results, it can be concluded this instrument is useful and appropriate is assessing e-learning readiness construct. The theoretical and practical implications of the study as well as directions for future research are discussed.

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Section: Assessment Of Reliability Convergent and Discriminant Validitysupporting

confidence: 53%

Section: Assessment Of Reliability Convergent and Discriminant Validitymentioning

confidence: 99%

Measuring e-Learning Readiness Concept: Scale Development and Validation Using Structural Equation Modeling

Alem¹,

Plaisent²,

Zuccaro³

et al. 2016

IJEEEE

View full text Add to dashboard Cite

show abstract

“…Equally, if the study objective is to investigate employees' efforts in an activity related to their job, the use of self-rating is justified. However, it is important not to minimize the fact that the use of a self-rating source may generate response biases, the causes of which have been identified in the literature (Bagozzi and Yi 1991;Podsakoff et al 2003). This explains why common method variance bias was assessed.…”

Section: Source Of Measurement and Common Variancementioning

confidence: 99%

Organizational Citizenship Behaviour for the Environment: Measurement and Validation

2011

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While the importance of employee initiatives for improving the environmental practices and performance of organizations has been clearly established in the literature, the precise nature of these initiatives has rarely been examined (particularly the issue of their discretionary or mandatory nature). The role of organizational citizenship behaviour in environmental management remains largely unexplored. The main objectives of this paper were to propose and validate an instrument for measuring organizational citizenship behaviour for the environment (OCBE). Exploratory (Study 1, N = 228) and confirmatory (Study 2, N = 651) analyses were conducted to examine the factor structure of OCBEs. The factor structure that emerged from Study 1 indicated that the three main types of OCBEs were eco-initiatives, eco-civic engagement and eco-helping. The factor structure found in Study 1 was confirmed by Study 2. Analysis of the three types of OCBEs highlighted the complexity of discretionary initiatives for the environment in the workplace and points to a number of avenues for further research.

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“…However, it seems quite likely that in many studies, certainly the ones testing theory, that two or more of the constructs in the hierarchy will be included in the study. This introduces a methodological problem because critics have long noted that when constructs are operationalized the same way in a study it may inflate the apparent relationship due to their shared method variance (Bagozzi and Yi 1991). To reduce that possibility, researchers have been urged to conduct research using multiple-method, multiple measure approaches (Campbell and Fiske 1959).…”

Section: The Hierarchy Of Effects and Need For Alba Scalementioning

confidence: 99%

Attitude toward Location-based Advertising

Bruner¹,

Kumar

2007

Journal of Interactive Advertising

142

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Location-based advertising (LBA) is not new but being able to access it through one's mobile communication device is. Description of this revolutionary advertising medium is provided as well as some opportunities and challenges that come with it. Desperately needed is more scholarly research since in-depth examination of the topic has barely begun. To assist researchers in their investigations, a scale is provided here that is likely to become central to many studies: attitude toward location-based advertising (Alba).Support for the scale's psychometric quality comes from a preliminary study and a twostage analysis of a large, national sample. 2 ATTITUDE TOWARD LOCATION-BASED ADVERTISINGWe are approaching a time when the ability will exist to contact individuals at any time, at any place. This is due to the ubiquity of mobile devices, particularly mobile phones with GPS functionality. The technology holds the potential for marketers to send information and offers to consumers based on their proximity to places where the marketers' products are available.Given the growing ability to reach people in a much more targeted manner than was possible in the past, the next question one must ask is, what do consumers think about it? If consumers have generally positive attitudes toward such advertising, then this could be the very technology that allows m-commerce to kick into high gear. If consumers are generally negative about it then advertisers will have to sell the medium first before they can successfully use it to sell other things.Mobile advertising in general is only beginning to receive scholarly examination.A specific type of mobile advertising, location-based advertising (LBA), has received even less scholarly attention. One purpose of this paper is to describe LBA. To facilitate future studies by academic and industry researchers, a second purpose of this paper is to provide a multi-item scale for measuring the construct. The results of a preliminary study and a two-stage process of refining and testing the scale are reported along with the implications for future research.

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Multitrait-Multimethod Matrices in Consumer Research

Cited by 582 publications

References 5 publications

Measuring e-Learning Readiness Concept: Scale Development and Validation Using Structural Equation Modeling

Measuring e-Learning Readiness Concept: Scale Development and Validation Using Structural Equation Modeling

Organizational Citizenship Behaviour for the Environment: Measurement and Validation

Attitude toward Location-based Advertising

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