Multimodal Construction of a Rational Myth: Industrialization of the French Building Sector in the Period from 1945 to 1970

Boxenbaum, Eva; Daudigeos, Thibault; Pillet, Jean-Charles; Colombero, Sylvain

doi:10.1108/s0733-558x2017000054b001

Cited by 6 publications

(5 citation statements)

References 26 publications

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“…Although some research suggests that the visual and the verbal modes substitute for one another (Gehman & Grimes, 2017), most research points to complementary, mutually reinforcing roles. Boxenbaum, Daudigeos, Pillet and Colombero (2018) show how the visual mode and the verbal mode play complementary roles at different stages of the social construction of a rational myth. Cartel, Colombero and Boxenbaum (2018) also identify complementarities between the visual mode and the verbal mode in the theorization of an innovation.…”

Section: Conceptual Methological and Meaning-making Approaches To Visualitymentioning

confidence: 95%

Towards an Articulation of the Material and Visual Turn in Organization Studies

Boxenbaum

Jones

Meyer

et al. 2018

Organization Studies

Self Cite

132

106

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Contemporary organizations increasingly rely on images, logos, videos, building materials, graphic and product design, and a range of other material and visual artifacts to compete, communicate, form identity and organize their activities. This Special Issue focuses on materiality and visuality in the course of objectifying and reacting to novel ideas, and, more broadly, contributes to organizational theory by articulating the emergent contours of a material and visual turn in the study of organizations. In this Introduction, we provide an overview of research on materiality and visuality. Drawing on the articles in the special issue, we further explore the affordances and limits of the material and visual dimensions of organizing in relation to novelty. We conclude by pointing out theoretical avenues for advancing multimodal research, and discuss some of the ethical, pragmatic and identity-related challenges that a material and visual turn could pose for organizational research.

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Section: Conceptual Methological and Meaning-making Approaches To Visualitymentioning

confidence: 95%

Towards an Articulation of the Material and Visual Turn in Organization Studies

Boxenbaum

Jones

Meyer

et al. 2018

Organization Studies

Self Cite

132

106

View full text Add to dashboard Cite

show abstract

“…Most research examines the complementary, mutually reinforcing roles that visual and verbal elements play at different stages of institutionalization (Höllerer et al, 2018) such as the theorization of an innovation (Cartel, Colombero, & Boxenbaum, 2018) or the social construction of a rational myth (Boxenbaum, Daudigeos, Pillet, & Colombero, 2018a). But how, exactly, may visual and verbal elements be combined?…”

Section: Multimodal Messages Emotion and Legitimacy Workmentioning

confidence: 99%

“…There has been a flourishing of research that examines the role of multimodal messages during the various stages of institutionalization (Höllerer et al, 2018; Meyer et al, 2018), such as the theorization of an innovation (Cartel et al, 2018) or the social construction of a rational myth (Boxenbaum et al, 2018a). We elaborate on this research of when multimodal messages work, to examine how specific combinations of words and images may better accomplish institutional work.…”

Section: Theoretical Connections and Extensionsmentioning

confidence: 99%

“Giant Toxic Lakes You Can See from Space”: A Theory of Multimodal Messages and Emotion in Legitimacy Work

Lefsrud

Graves

Phillips

2019

Organization Studies

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Organizations need to appear legitimate to access resources. Thus, actors often carry out legitimacy work to shape others’ evaluation of something as “desirable, proper or appropriate.” Such research has tended to focus on the cognitive appeal of words. Recently, research has also emerged on the persuasiveness of images, especially for creating emotional appeals. We develop a process model to explain the role of multimodal messages—combining words and images—in legitimacy work. With this model, we aim to answer: Why do certain combinations of multimodal messages (words and images) more forcefully evoke emotion and more reliably capture recipients’ attention, motivate them to process those messages, and (re)evaluate the legitimacy of an organization, its activities, and/or its industry? We conclude by discussing theoretical extensions and connections to other methods such as institutional work and values work.

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“…, 2016). In line with these reasonings, we regard visuals to construct and convey, possibly contradicting, present and future social realities (Boxenbaum et al. , 2018b; Meyer et al.…”

Section: Theoretical Frameworkmentioning

confidence: 96%

“…Taking a more critical stance on multimodality, power is assumed to surface through the conscious or unconscious choice dictating the creation of visuals (Kress, 2010), and to become (re)-negotiated, having implications for who is assigned 'voice' (Jancsary et al, 2016). In line with these reasonings, we regard visuals to construct and convey, possibly contradicting, present and future social realities (Boxenbaum et al, 2018b;Meyer et al, 2013). We approach the public arena as a discursive space (e.g.…”

Section: Multimodality Public Service Media and Sensegivingmentioning

confidence: 99%

From servant to survivor: multimodal public service media narratives and restaurant industry identity during the COVID-19 pandemic

Nyqvist

Lundgren-Henriksson

2022

JOCM

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PurposeThe purpose of this research is to explore how an industry is represented in multimodal public media narratives and to explore how this representation subsequently affects the formation of public sense-giving space during a persisting crisis, such as a pandemic. The question asked is: how do the use of multimodality by public service media dynamically shape representations of industry identity during a persisting crisis?Design/methodology/approachThis study made use of a multimodal approach. The verbal and visual media text on the restaurant industry during the COVID-19 pandemic that were published in Finland by the public service media distributor Yle were studied. Data published between March 2020 and March 2022 were analysed. The data consisted of 236 verbal texts, including 263 visuals.FindingsThree narratives were identified– victim, servant and survivor – that construct power relations and depict the identity of the restaurant industry differently. It was argued that multimodal media narratives hold three meaning making functions: sentimentalizing, juxtaposing and nuancing industry characteristics. It was also argued that multimodal public service media narratives have wider implications in possibly shaping the future attractiveness of the industry and organizational members' understanding of their identity.Originality/valueThis research contributes to sensemaking literature in that it explores the role of power – explicitly or implicitly constructed through media narratives during crisis. Furthermore, this research contributes to sensemaking literature in that it shows how narratives take shape multimodally during a continuous crisis, and how this impacts the construction of industry identity.

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Multimodal Construction of a Rational Myth: Industrialization of the French Building Sector in the Period from 1945 to 1970

Cited by 6 publications

References 26 publications

Towards an Articulation of the Material and Visual Turn in Organization Studies

Towards an Articulation of the Material and Visual Turn in Organization Studies

“Giant Toxic Lakes You Can See from Space”: A Theory of Multimodal Messages and Emotion in Legitimacy Work

From servant to survivor: multimodal public service media narratives and restaurant industry identity during the COVID-19 pandemic

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