Multi-Criteria Approach for Measuring Stakeholder Perception on the Impacts of Tourism Policy

Abstract

A B S T R A C TRecognizing the role stakeholders have in the tourism development process, this paper focuses on assessing tourism impacts related to the tourism policy priorities from the point of view of destination stakeholders in three well-known tourism destinations in the South Bohemian Region in the Czech Republic. Its aim is to analyze stakeholder perception of tourism impacts and identify such priorities which have the greatest anticipated impacts on developing a given destination. The research is based on a mix of qualitative research approach and innovative application of the Analytic Hierarchy Process (AHP). The representatives of three stakeholder groups provide the researchers with information about the importance of economic and non-economic tourism impacts and contributions of tourism policy's strategic priorities to four categories of tourism impacts. Based on comprehensive data analysis, the researchers construct a three-level hierarchical structure mapping the importance of various tourism impacts, then sorting the priorities with respect to stakeholder preferences, and finally identifying a gap between the actual and preferred orientations of tourism policy. In such a way, the paper offers a comprehensive recipe for local governments which can be instrumental in realizing tourism policy while being able to promote the most important impacts of tourism on destination's development from the point of view of destination stakeholders.

A multicriteria model for evaluation of Brazilian wineries from a tourism destination perspective

“…Wang et al (2016) combined AHP with two analysis techniques to propose an integrated approach that aims to evaluate strengths and weaknesses regarding smart tourism of a popular tourist attraction in China. Luštický et al (2017) applied AHP for assessing stakeholder perception of tourism impacts and identifying what priorities have the greatest anticipated impacts on developing a given destination; the study was conducted in three well-known tourist destinations in the South Bohemian Region in the Czech Republic. Boži c et al (2017) applied AHP aiming to understand how urban tourists make decisions about which destinations to visit; the study was based on 30 one-hour-long structured interviews with visitors to Ljubljana, Slovenia.…”

Residents Perception of Sustainable Tourism Destination Development - A Destination Governance Issue

“…When applying stakeholder's theory on examining a destination, several types of stakeholders can be found (Beritelli & Bieger, 2014;Bieger & Beritelli, 2012;Jamal & Getz, 1995;Luštický, Gunina & Oberhel, 2017;Reinhold, Laesser & Beritelli, 2015;Sheehan & Ritchie, 2005;UNWTO, 2010;Zehrer & Hallmann, 2015). They can be classified into several groups (Flagestad & Hope, 2001, p. 456) e.g.…”

Satisfaction of European Tourists – Benchmarking of EU Countries

“…The main goal of tourism destination strategies and the result of efficient tourism destination management is, or at least should be, a competitive and sustainable tourism destination on one hand and satisfied visitors on the other hand. To achieve sustainable competitive advantage of tourism destinations, it is necessary to ensure the involvement of all stakeholders in the strategic process (Luštický, Gunina, & Oberhel, 2017), i.e. to involve also the visitors opinion to the destination strategies.…”