Multi-attribute evaluation processes: Methodological and conceptual issues

Westenberg, M.R.M.; Koele, Pieter

doi:10.1016/0001-6918(94)90044-2

Cited by 46 publications

(16 citation statements)

References 56 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, Russo, Johnson, and Stephens (1989) found that simultaneous verbalization affected cognitive processes and decision accuracy. Further criticism of the thinking aloud technique concerned the fact that not all cognitive processes can be verbalized (Harte, Westenberg, & van Someren, 1994;Westenberg & Koele, 1994). However, if the participant is given clear instructions to communicate thoughts without analyzing them, the independence between verbalization and primary task -that is, the validity of the data -can be assumed (Ericsson & Simon, 1993 The construction of the scenarios followed the examples provided by Huber (2004;Huber et al, 1997;.…”

Section: Methodsmentioning

confidence: 99%

Risk-Specific Search for Risk-Defusing Operators

Wilke

Haug

Funke

2008

Swiss Journal of Psychology

View full text Add to dashboard Cite

Active risk-defusing behavior is that performed by decision makers in risky situations when they look for additional actions that decrease the risk and allow them to favor a riskier alternative. Our study demonstrates that risk-defusing behavior depends on the type of risk (normal, medium, catastrophic, or global) as well as on the domain (health, economy, or ecology). In total, 12 scenarios (four types of risk from three risk domains each) were constructed. Using the interview techniques of active information search and thinking aloud, we conducted 120 interviews about decision-making processes with these scenarios. The results showed that active search for different risk-defusing operators depends on the type of risk, but even more on the domain of the scenario. Results suggest a need for further research about a typology of risk situations in which, besides formal classification criteria, content issues are also explored.

show abstract

Section: Methodsmentioning

confidence: 99%

Risk-Specific Search for Risk-Defusing Operators

Wilke

Haug

Funke

2008

Swiss Journal of Psychology

View full text Add to dashboard Cite

show abstract

“…One of the main criticisms ofusing a structural approach in decision research is that data are gathered typically after a decision has been made, whereas in process-tracing studies, data are gathered during the decision process (Westenberg & Koele, 1994). A modified version of DE-COUT could incorporate process-tracing techniques for empirical comparison of the two approaches to assessing decision strategies.…”

Section: Conclusion and Suggestions For Future Researchmentioning

confidence: 99%

Assessing decision strategies using HyperCard

Finucane

Milech

Maybery

1996

Behavior Research Methods, Instruments, & Computers

View full text Add to dashboard Cite

The use of "process-tracing" techniques for examining individuals' decision strategies has been criticized widely for yielding results that are uninformative and often confounded. The present paper describes a new technique based on a "structural" approach that allows efficient assessment of finely discriminated decision strategies via a HyperCard program called DECOUT. The program presents individuals with an information matrix (e.g., describing five alternative pesticides on three attributes). Individuals are asked to choose the best or the worst alternative in the matrix for 12 problems. Information in the matrix is constructed so that choice of an alternative by an individual is uniquely associated with use of one particular decision strategy. The strategies include information integration, maximin, maximax, pessimism-optimism, and minimax-regret processes. An experiment using the program is described, and possible directions for future research and development are discussed.A long-standing problem for researchers in decision making has been the lack of an efficient and accurate technique for assessing decision strategies. We have developed a new technique whereby minimal data can be used in order to distinguish among specific decision strategies. Our technique revitalizes the seemingly forsaken "structural" approach in decision-making research, insofar as it estimates an individual's decision strategy on the basis of his/her decision outcome. The main feature of our technique is that we can provide individuals with decision problem information in such a way that their preferred option (alternative) in the problem is uniquely associated with one of five specific decision strategies.Our technique has both methodological and theoretical value. In this paper, we focus on the methodological value first. We then describe an example of a theoretical question that can be examined by using the technique. We report an experiment in which the technique was used, and finally, we discuss possible directions for future research and development. METHODOLOGICAL VALUEOur technique is an alternative to the recently popular "process-tracing" techniques. Process-tracing typically focuses on various parameters of individuals' information search and acquisition strategies, such as the order in which information is retrieved and the duration ofaccess to information (for reviews, see Ford, Schmitt, Schechtman, Hults, & Doherty, 1989;Harte, Westenberg, & van The authors gratefully acknowledge Sylvie Noel for her generous help with programming the experimental stimuli. The DECOUT program will run on Apple Macintosh computers with the application HyperCard; it can be obtained by sending a blank 3.5-in. Apple-formatted disk to M. Finucane,

show abstract

“…Las estrategias de compensación permiten el uso de las compensaciones entre un valor alto en un atributo y un valor bajo en otro (KIM; CHUNG; PARADICE, 1997;KAHN, 2005). En las estrategias compensatorias los valores bajos no pueden ser compensados KOELE, 1994). Este artículo describe un estudio de casos múltiples, cualitativos y de carácter exploratorio, utilizando como objeto de análisis de televisores de Liquid Crystal Display (LCD).…”

Section: Introductionunclassified

Investigando o processo de escolha: uma análise das estratégias de decisão utilizadas na compra de televisores LCD

Löbler

Reis

Bolzan

2014

REAd. Rev. eletrôn. adm. (Porto Alegre)

View full text Add to dashboard Cite

RESUMOTendo-se em vista a importância de entender como os indivíduos fazem suas escolhas e utilizam diferentes estratégias para tomar decisões, frente a uma diversidade de alternativas, este estudo tem como objetivo verificar quais variáveis explicam a utilização de estratégias compensatórias e não compensatórias nas decisões de compra dos consumidores. As estratégias compensatórias permitem a utilização de trade-offs entre um valor alto em uma dimensão e um valor baixo em outra (KIM; CHUNG; PARADICE, 1997;KAHN, 2005), enquanto nas estratégias não compensatórias valores baixos não podem ser compensados (WESTENBERG; KOELE, 1994). Este trabalho descreve um estudo de casos múltiplos, de caráter qualitativo e de natureza exploratória, utilizando-se como objeto de análise televisores Liquid Crystal Display (LCD). Como instrumento de verificação das estratégias de decisão do consumidor, foram realizadas dez entrevistas em profundidade, cujo roteiro foi elaborado com base em manuais técnicos, com questões abertas, que permitiam ao entrevistado contribuir com o que julgasse relevante. A análise dos dados permitiu concluir que o conhecimento prévio do produto é o que determina a utilização de diferentes estratégias de decisão. Neste estudo, os consumidores que antes da decisão final de compra buscaram informações a respeito do produto foram caracterizados como consumidores com conhecimento. Com relação ao ponto em que os indivíduos mudam o tipo de estratégias de decisão, os resultados da pesquisa revelaram que os consumidores, quando frente a dois ou três televisores LCD para a escolha final, iniciam os trade-offs, caracterizando, assim, a mudança de estratégias de decisão de não compensatória para compensatória. Salienta-se que os consumidores com pouco conhecimento fazem uso de estratégias não compensatórias em maior número do que

show abstract

Multi-attribute evaluation processes: Methodological and conceptual issues

Cited by 46 publications

References 56 publications

Risk-Specific Search for Risk-Defusing Operators

Risk-Specific Search for Risk-Defusing Operators

Assessing decision strategies using HyperCard

Investigando o processo de escolha: uma análise das estratégias de decisão utilizadas na compra de televisores LCD

Contact Info

Product

Resources

About