“…As in the ‘occupy’ banners (Montesano & Morales-López, 2014; Romano, 2013), feminist slogans contain serious, critical claims, but frequently expressed in festive ways. Feminist scholars believe that the end to patriarchal society can only come from a deep modification of the existing paradigm, that is, a changeover from a society in which women are victims to one in which they are active agents of their own lives and sexuality (Barjola, 2018; Cooper et al, 2020; Gómez Nicolau et al, 2021; Peker, 2018). This is a transformation that needs to search for new discourse strategies that permeate not only the more public and political discourse of the mass media, but also private, everyday conversations, 18 as well as to move the focus of attention from the traditional discourse of violence and fear to one of empowerment and pleasure:Let us be beings that wish, that eat, that dance, that enjoy, beings that move, bodies that take care of each other, beings that repeat second course and ask for dessert, that touch each other [.
…”