2018
DOI: 10.26905/jmdk.v6i2.2331
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Motivasi Penggunaan Layanan Internet Banking dan Hubungannya dengan Perbedaan Gender

Abstract: This study aims to describe and analyze the motivations of using internet banking with gender as the moderation to representation the consumer behavior which can provide design of marketing strategies based on customers' desires and needs. The sampling techniques are a purposive and a snowball sampling with 250 respondents in Surabaya. The result shows that perceived of usefulness, perceived ease of use, perceived of security and bank initiatives are motivations that encourage using the internet banking servic… Show more

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Cited by 2 publications
(2 citation statements)
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“…Transactions here are online activities carried out in transmit using Smartphones, for example, m-banking / digital wallets. Transacting using Smartphones is a digital innovation that makes the banking sector develop businesses to improve their distribution channels (Sihotang & Sekarsari, 2018). 63.5% of online transactions are used for online shopping payments out of 88 million Internet users in Indonesia (APJII, 2018).…”
Section: Resultsmentioning
confidence: 99%
“…Transactions here are online activities carried out in transmit using Smartphones, for example, m-banking / digital wallets. Transacting using Smartphones is a digital innovation that makes the banking sector develop businesses to improve their distribution channels (Sihotang & Sekarsari, 2018). 63.5% of online transactions are used for online shopping payments out of 88 million Internet users in Indonesia (APJII, 2018).…”
Section: Resultsmentioning
confidence: 99%
“…Sihotang and Sekarsari [62] revealed that Internet banking services are not gender-dependent but emphasize the accessibility of benefits available at all times and ease of use factors, focusing on easily understandable usage steps.…”
Section: Discussionmentioning
confidence: 99%