Exploring the dynamics of fintech usage behavior moderated by customer characteristics in Indonesia
Hadi Cahyadi,
Ribka Putrita Tarigan,
Ronnie Resdianto Masman
et al.
Abstract:This research examines the factors influencing the adoption of Fintech services in Indonesia, focusing on perceived risk, perceived benefit, perceived usefulness, perceived ease of use, trust, and Fintech usage intention. Data from 317 users of payment Fintech services in Indonesia was collected through a Google Form questionnaire and analyzed using Smart PLS 4.0. The study reveals that perceived usefulness, perceived ease of use, and trust significantly impact Fintech usage intention and subsequent behavior, … Show more
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