“…In regards to consequences, benefits might be useful for influencing individual's general performance (Welsh et al, 1993), hospitality and customer service (Carraher et al, 1998;McBride et al, 1997;Welsh and Swerdlow, 1992), organizational commitment (Kazlauskaite et al, 2006) leadership (Tuulik and Alas, 2009) or other organizationally important behaviors (Vadi and Türk, 2009) which could retain employees and customers (Carraher, 2006;Carraher and Buckley, 2005;Kuusik and Varblane, 2009)? A fourth area for research could be to examine what other individual level variables might influence the relationship between compensation/benefits and both employee and organizational turnover. Some possible variables to examine include demographic differences within samples such as racial composition, national culture of the sample, and educational attainment; personality, feedback seeking behaviors, and personal orientation towards being innovative (Banzhaf, 2005;Carraher, 1992;Carraher et al, 2006a, b;Duobienė et al, 2007;Gustainienė and Endriulaitienė, 2009;Harvey et al, 2009;Lilly et al, 2006;Smith, 2009). These have all previously been found to be related to employee turnover and may also be related to organizational turnover for business owners.…”