“…Some venture out to conquer far flung and quite different markets whereas others are content to focus on neighbouring and kindred markets. Such a starting point leads us to focus attention on studies into entrepreneurs' motivation in the business world, particularly those that seek to analyze the creation of a firm and the various driving forces behind it: a desire for independence, wealth, challenge, recognition, prestige, power, and the need to achieve (Carraher, Buchanan & Puia, ; Degeorge & Fayolle, ; Hessels, Gelderen & Thurik, ; Morales‐Gualdrón, Gutiérrez‐Gracia & Roig‐Dobón, ; Seibokaite & Endriulaitiene, ; Shane, ). Certain authors have posited a bipolar structure that serves to group the previously mentioned factors into two forces: pull versus push, or put differently, necessity versus opportunity (Harms, Luck, Kraus, & Walsh, ; Hesseles et al, ; Morales‐Gualdrón et al, ).…”