2018
DOI: 10.1080/10941665.2018.1528290
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Moderating effect of privacy concerns and subjective norms between satisfaction and repurchase of airline e-ticket through airline-ticket vendors

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Cited by 55 publications
(41 citation statements)
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“…Our results confirmed that perceived value of music festival led to customer satisfaction, which aligns to past literature such as Han et al (2017), Hoon Kim et al (2010), Kim (2014). Research demonstrates that customers who are satisfied with their value-for-money purchase are more likely to return and to engage in repeated purchase behaviours (Liang and Shiau, 2018). In addition to this, customers who perceive good value-for-money are also more likely to share positive aspects of their purchase, which in turn leads to word-of-mouth marketing (Andrei et al , 2017).…”
Section: Discussionsupporting
confidence: 90%
“…Our results confirmed that perceived value of music festival led to customer satisfaction, which aligns to past literature such as Han et al (2017), Hoon Kim et al (2010), Kim (2014). Research demonstrates that customers who are satisfied with their value-for-money purchase are more likely to return and to engage in repeated purchase behaviours (Liang and Shiau, 2018). In addition to this, customers who perceive good value-for-money are also more likely to share positive aspects of their purchase, which in turn leads to word-of-mouth marketing (Andrei et al , 2017).…”
Section: Discussionsupporting
confidence: 90%
“…SmartPLS 3.3.3 package was used to test the hypotheses in our research model (Ringle et al, 2015 ). A measurement model was employed to determine reliability, convergent validity, and discriminant validity (Liang and Shiau, 2018 ; Shiau et al, 2020 ). SEM–PLS was employed for the measurement and structural model analysis mainly because it, compared with covariance-based SEM, involves analyzing the complex relationships between observed and latent variables.…”
Section: Resultsmentioning
confidence: 99%
“…The measurement model is used to examine reliability, convergent validity, and discriminant validity (Liang and Shiau, 2018;Shiau et al, 2020). Internal consistency can be assured by examining the composite reliability of the constructs (Fornell and Larcker, 1981).…”
Section: Measurement Modelmentioning
confidence: 99%