2018
DOI: 10.1038/s41598-018-27169-8
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Modelling Peri-Perceptual Brain Processes in a Deep Learning Spiking Neural Network Architecture

Abstract: Familiarity of marketing stimuli may affect consumer behaviour at a peri-perceptual processing level. The current study introduces a method for deep learning of electroencephalogram (EEG) data using a spiking neural network (SNN) approach that reveals the complexity of peri-perceptual processes of familiarity. The method is applied to data from 20 participants viewing familiar and unfamiliar logos. The results support the potential of SNN models as novel tools in the exploration of peri-perceptual mechanisms t… Show more

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Cited by 31 publications
(5 citation statements)
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“…The P200 and P300 appear to reflect distinct CES processes, at pre-and post-perceptual stages, during the 3-back task performance. Whilst less is known about the functional significance of the P200 compared to an extensive literature on P300, it has been proposed as reflecting processes underpinning perceptual matching and stimulus classification, such as stimulus detection, evaluation, storage, and encoding ( Crowley & Colrain, 2004;Gholami Doborjeh, Kasabov, Gholami Doborjeh, & Sumich, 2018;Potts, 2004) that facilitate the post-perceptual processing as reflected by the P300 wave ( Chen et al , 2008) . Other studies have implicated P200 mechanisms in stimulus switching ( Karayanidis & Michie, 1997;Nicholson, Karayanidis, Bumak, Poboka, & Michie, 2006;Stefanics, Kremláček, & Czigler, 2014) .…”
Section: Discussionmentioning
confidence: 99%
“…The P200 and P300 appear to reflect distinct CES processes, at pre-and post-perceptual stages, during the 3-back task performance. Whilst less is known about the functional significance of the P200 compared to an extensive literature on P300, it has been proposed as reflecting processes underpinning perceptual matching and stimulus classification, such as stimulus detection, evaluation, storage, and encoding ( Crowley & Colrain, 2004;Gholami Doborjeh, Kasabov, Gholami Doborjeh, & Sumich, 2018;Potts, 2004) that facilitate the post-perceptual processing as reflected by the P300 wave ( Chen et al , 2008) . Other studies have implicated P200 mechanisms in stimulus switching ( Karayanidis & Michie, 1997;Nicholson, Karayanidis, Bumak, Poboka, & Michie, 2006;Stefanics, Kremláček, & Czigler, 2014) .…”
Section: Discussionmentioning
confidence: 99%
“…7. Recently developed neuromorphic computing techniques suited to spatio-temporal data and specialized deep learning methods for data visualization of cortical connectivity (Kasabov et al, 2016;Doborjeh et al, 2018Doborjeh et al, , 2019 represent promising future approaches. For example, the evolving connectivity of multiple subjects before and after IBS can be measured and visualized in a brain-inspired spiking neural network (SNN) models such as NeuCube (Kasabov, 2014(Kasabov, , 2018, to trace and understand the dynamics and effects of language communication.…”
Section: Apart Frommentioning
confidence: 99%
“…The NeuCube model has been successfully applied and evaluated in several studies. In the context of EEG signal classification, the system was tested to model peri-perceptual brain processes from EEG signal [29]. Doborjeh et al tested the model in a similar study on fMRI data [30].…”
Section: Introductionmentioning
confidence: 99%