Purpose Several review articles have been published within the Artificial Intelligence (AI) literature that have explored a range of applications within the tourism and hospitality sectors. However, how efficiently the applied AI methods and algorithms have performed with respect to the type of applications and the multimodal sets of data domains have not yet been reviewed. Therefore, this paper aims to review and analyse the established AI methods in hospitality/tourism, ranging from data modelling for demand forecasting, tourism destination and behaviour pattern to enhanced customer service and experience. Design/methodology/approach The approach was to systematically review the relationship between AI methods and hospitality/tourism through a comprehensive literature review of papers published between 2010 and 2021. In total, 146 articles were identified and then critically analysed through content analysis into themes, including “AI methods” and “AI applications”. Findings The review discovered new knowledge in identifying AI methods concerning the settings and available multimodal data sets in hospitality and tourism. Moreover, AI applications fostering the tourism/hospitality industries were identified. It also proposes novel personalised AI modelling development for smart tourism platforms to precisely predict tourism choice behaviour patterns. Practical implications This review paper offers researchers and practitioners a broad understanding of the proper selection of AI methods that can potentially improve decision-making and decision-support in the tourism/hospitality industries. Originality/value This paper contributes to the tourism/hospitality literature with an interdisciplinary approach that reflects on theoretical/practical developments for data collection, data analysis and data modelling using AI-driven technology.
This paper introduces a new methodology for dynamic learning, visualization, and classification of functional magnetic resonance imaging (fMRI) as spatiotemporal brain data. The method is based on an evolving spatiotemporal data machine of evolving spiking neural networks (SNNs) exemplified by the NeuCube architecture [1]. The method consists of several steps: mapping spatial coordinates of fMRI data into a 3-D SNN cube (SNNc) that represents a brain template; input data transformation into trains of spikes; deep, unsupervised learning in the 3-D SNNc of spatiotemporal patterns from data; supervised learning in an evolving SNN classifier; parameter optimization; and 3-D visualization and model interpretation. Two benchmark case study problems and data are used to illustrate the proposed methodology-fMRI data collected from subjects when reading affirmative or negative sentences and another one-on reading a sentence or seeing a picture. The learned connections in the SNNc represent dynamic spatiotemporal relationships derived from the fMRI data. They can reveal new information about the brain functions under different conditions. The proposed methodology allows for the first time to analyze dynamic functional and structural connectivity of a learned SNN model from fMRI data. This can be used for a better understanding of brain activities and also for online generation of appropriate neurofeedback to subjects for improved brain functions. For example, in this paper, tracing the 3-D SNN model connectivity enabled us for the first time to capture prominent brain functional pathways evoked in language comprehension. We found stronger spatiotemporal interaction between left dorsolateral prefrontal cortex and left temporal while reading a negated sentence. This observation is obviously distinguishable from the patterns generated by either reading affirmative sentences or seeing pictures. The proposed NeuCube-based methodology offers also a superior classification accuracy when compared with traditional AI and statistical methods. The created NeuCube-based models of fMRI data are directly and efficiently implementable on high performance and low energy consumption neuromorphic platforms for real-time applications.
The paper argues that, the third generation of neural networksthe spiking neural networks (SNN), can be used to model dynamic, spatio-temporal, cognitive brain processes measured as functional magnetic resonance imaging (fMRI) data. The paper proposes a novel method based on the NeuCube SNN architecture for which the following new algorithms are introduced: fMRI data encoding into spike sequences; deep unsupervised learning of fMRI data in a 3D SNN reservoir; classification of cognitive states; connectivity visualization and analysis for the purpose of understanding cognitive dynamics. The method is illustrated on two case studies of cognitive data modelling from a benchmark fMRI data set of seeing a picture versus reading a sentence.
There has been substantial interest in Mindfulness Training (MT) to understand how it can benefit healthy individuals as well as people with a broad range of health conditions. Research has begun to delineate associated changes in brain function. However, whether measures of brain function can be used to identify individuals who are more likely to respond to MT remains unclear. The present study applies a recently developed brain-inspired Spiking Neural Network (SNN) model to electroencephalography (EEG) data to provide novel insight into: i) brain function in depression; ii) the effect of MT on depressed and non-depressed individuals; and iii) neurobiological characteristics of depressed individuals who respond to mindfulness. Resting state EEG was recorded from before and after a 6 week MT programme in 18 participants. Based on self-report, 3 groups were formed: non-depressed (ND), depressed before but not after MT (responsive, D + ) and depressed both before and after MT (unresponsive, D − ). The proposed SNN, which utilises a standard brain-template, was used to model EEG data and assess connectivity, as indicated by activation levels across scalp regions (frontal, frontocentral, temporal, centroparietal and occipitoparietal), at baseline and follow-up. Results suggest an increase in activation following MT that was site-specific as a function of the group. Greater initial activation levels were seen in ND compared to depressed groups, and this difference was maintained at frontal and occipitoparietal regions following MT. At baseline, D + had great activation than D − . Following MT, frontocentral and temporal activation reached ND levels in D + but remained low in D − . Findings support the SNN approach in distinguishing brain states associated with depression and responsiveness to MT. The results also demonstrated that the SNN approach can be used to predict the effect of mindfulness on an individual basis before it is even applied.
Clustering is a fundamental data processing technique. While clustering of static (vector based) data and of fixed window size time series have been well explored, dynamic clustering of spatiotemporal data has been little researched if at all. Especially when patterns of changes (events) in the data across space and time have to be captured and understood. The paper presents novel methods for clustering of spatiotemporal data using the NeuCube spiking neural network (SNN) architecture. Clusters of spatiotemporal data were created and modified on-line in a continuous, incremental way, where spatiotemporal relationships of changes in variables are incrementally learned in a 3D SNN model and the model connectivity and spiking activity are incrementally clustered. Two clustering methods were proposed for SNN, one performed during unsupervised and one -during supervised learning models. Before submitted to the models, the data is encoded as spike trains, a spike representing a change in the variable value (an event). During the unsupervised learning, the cluster centres were predefined by the spatial locations of the input data variables in a 3D SNN model. Then clusters are evolving during the learning, i.e. they are adapted continuously over time reflecting the dynamics of the changes in the data. In the supervised learning, clusters represent the dynamic sequence of neuron spiking activities in a trained SNN model, specific for a particular class of data or for an individual instance. We illustrate the proposed clustering method on a real case study of spatiotemporal EEG data, recorded from three groups of subjects during a cognitive task. The clusters were referred back to the brain data for a better understanding of the data and the processes that generated it. The cluster analysis allowed to discover and understand differences on temporal sequences and spatial involvement of brain regions in response to a cognitive task.
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