2019
DOI: 10.35774/visnyk2019.01.117
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Modelling economic dimensions of global sustainable development

Abstract: The article reveals the problems of “measuring” economic dimensions of global sustainable development of modern society, improves the existing set of indicators for an adequate quantitative assessment of economic growth and develops optimal mathematical models for integrated assessment of economic dimensions of global sustainable growth. The subject matter of the study includes the most important challenges of sustainability and direction relevant to economic activities, and also the main indicators of effect… Show more

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Cited by 1 publication
(2 citation statements)
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“…The progressive development of civilization is particularly noticeably accompanied by the acceleration of the use of tools and channels of digital marketing, which originated in the 90-s of 20th century. The free encyclopedia defines digital marketing (interactive marketing) as a generic term used to refer to the targeted and interactive marketing of goods and services, using digital technologies and channels to attract and retain potential customers [12]. The main tasks of digital marketing are to promote the brand and increase sales by means of various technologies.…”
Section: Social Aspectmentioning
confidence: 99%
See 1 more Smart Citation
“…The progressive development of civilization is particularly noticeably accompanied by the acceleration of the use of tools and channels of digital marketing, which originated in the 90-s of 20th century. The free encyclopedia defines digital marketing (interactive marketing) as a generic term used to refer to the targeted and interactive marketing of goods and services, using digital technologies and channels to attract and retain potential customers [12]. The main tasks of digital marketing are to promote the brand and increase sales by means of various technologies.…”
Section: Social Aspectmentioning
confidence: 99%
“…The most popular forms of digitization include search engine promotion, contextual and teaser advertising, display and banner advertising, opportunities for promotion via social media and blog, mobile application development for smartphones, tablets and other media, viral advertising [12]. Digital marketing channels are the Internet and devices that provide access to the Internet (PCs, laptops, tablets, smartphones, etc.…”
Section: Social Aspectmentioning
confidence: 99%