Digital Marketing in Promoting Bioeconomy in Ukraine
Abstract:The article deals with the substantiation of the role and opportunities of involving digital marketing tools for the promotion of the bioeconomy in Ukraine. It is substantiated that the intensification of a socially oriented bio-based business in Ukraine is determined by conveying to the society the necessity to transform the established concept of strategic growth, which will follow not only human-centric but also ecocentric paradigms. The use of modern digital technologies, one of which is digitization, cont… Show more
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