A natural bentonite from Indonesia was activated with 1 % of fluoride acid. In characterizing the activated and raw clay samples, XRD, BET and infrared spectroscopy were utilized. Bleached oil was analysed to find out peroxide value content, the percentage of colour reduction (%CR), acid value as well as the percentage of free fatty acid (%FFA) content before and after bleaching. Bleaching efficiency was calculated from measurement of absorbance of UV light by frying oil before and after treatment with activated clay. The BET results obtained exhibited the values of surface area and pore volumes were 26.893 m 2 /g as well as 0.067 cc/g each for natural bentonite, after the activation with 1 % of HF acid these values changed to 43.167m 2 /g and 0.108cc/g, respectively. The optimum bleaching condition of clay dosage and contact time of bleaching were 2 gram and 120 minutes resulted in %FFA was 0.27%, acid value was 0.537, peroxide value was 9.57meq/kg, oil retention was 54.48% and 80% of luminance of colour reduction. Our results show that activated bentonite can be used to reduce the concentration of peroxide value, the darkness colour of frying oil to reduce, and free fatty acid adsorption or reduction in acid value efficiencies increase with higher adsorbent dosages