Metropolitan Residents’ Preferences and Willingness to Pay for a Life Zone Forest for Mitigating Heat Island Effects during Summer Season in Korea

Kim, Dong Hyeon; Ahn, Byeong-il; Kim, Eui Gyeong

doi:10.3390/su8111155

Cited by 19 publications

(9 citation statements)

References 40 publications

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“…As a type of stated preference method for estimating the monetary value, many researchers choose the CE to analyze consumers' WTP, along with CVM and experimental auctions (EA) [32,33]. Based on the random utility model, CE is based on the behavior of choosing the best alternative to maximize their utility.…”

Section: Methodsmentioning

confidence: 99%

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

2021

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The eco-friendly certification system is designed to ensure safe agricultural products to consumers while minimizing environmental pollution. However, despite its advantages, it is not widely adopted due to a possible decrease of farmers’ income. In order to provide implication for activating the eco-friendly certification system, this paper examines the attributes of green tea which affect consumers’ preferences and estimates consumers’ willingness to pay (WTP) for the eco-friendly certification in China. A choice experiment survey is employed for data collection, and the random utility model is used to estimate the preference for the certification and quality of green tea. The attribute that yields the highest marginal WTP turns out to be the organic certification for which WTP is $115.9/250g higher than for no certification. Also, the analytical results indicate that the group with high trust is willing to pay up to $214.6/250g more for green tea with organic certification compared to the one with no certification. The empirical results suggest that it is important to build the consumers’ awareness and trust toward the certification to activate the eco-friendly certification system.

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Section: Methodsmentioning

confidence: 99%

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

2021

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“…Choice Experiment (CE) was one of the stated preference methods for evaluating the monetary value. It is most commonly used to analyze consumer's willingness to pay, along with contingent valuation and experimental auctions [25,26]. CE is based on the random utility model, which combines the attributes of a certain product to create a hypothetical product and to analyze consumer choices.…”

Section: Methodsmentioning

confidence: 99%

Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming

Nam¹,

Lim²,

Ahn³

2020

Sustainability

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As income is rising and urbanization progressing, the consumption of meat and dairy products is increasing, especially in developing countries. However, increasing livestock production leads to challenges that need to be addressed, such as yielding environmental pollution and causing climate change. Due to these circumstances, the importance of sustainable livestock farming has been highlighted in order to effectively utilize natural resources and to protect the environment. We analyzed consumers’ preference and willingness to pay for milk, one of the representative dairy products, which was produced in a sustainable way. Among the various attributes of milk, marginal willingness to pay for “performing sustainability” through mountainous farming was estimated to be the biggest. The willingness to pay was revealed to be higher for the consumer group with a high awareness of sustainable farming than the consumer group with low awareness. The empirical results in this study suggest that it is important to consider the economic feasibility of dairy farming by forming a consensus with consumers through publicity and changing the production pattern to promote sustainability.

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“…Several studies examine the willingness-to-pay (WTP) for ecosystem services, such as climate change mitigation [18], reduction of the urban heat island effect [19], sustainable drainage of stormwater in cities [20], environmental benefits [21], and energy efficiency [22]. Others focus on sustainable solutions [14,[23][24][25][26][27].…”

Section: Introductionmentioning

confidence: 99%

Investing in Sustainable Built Environments: The Willingness to Pay for Green Roofs and Green Walls

et al. 2020

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Green infrastructure, such as green roofs/walls, plays a key role in addressing urban problems. Despite the well-established sustainable mentality, aspects such as aesthetics, recreation, and welfare are still the main drivers for undertaking such investments. Several studies have focused on proving the benefits of green infrastructure, namely, thermal insulation, air quality, and others. However, significant soft benefits have not yet been properly addressed. It is, therefore, important to understand how much citizens are willing to invest in those mitigating measures and list the aspects that influence that value. This study suggests a methodology based on stated preferences to evaluate the willingness-to-pay of owner/tenants for green roofs/walls in residential buildings and determine the influence of multiple factors. Results show that consumers reveal higher willingness-to-pay for accessible green roofs. Knowledge of benefits and the accessibility of green roofs have a great impact on the willingness-to-pay. Recreation benefit is at the forefront of individuals’ concerns; even more than aesthetics.

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Metropolitan Residents’ Preferences and Willingness to Pay for a Life Zone Forest for Mitigating Heat Island Effects during Summer Season in Korea

Cited by 19 publications

References 40 publications

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

Analysis of Consumer Preference for Green Tea with Eco-Friendly Certification in China

Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming

Investing in Sustainable Built Environments: The Willingness to Pay for Green Roofs and Green Walls

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