Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming

Nam, Kyung‐Soo; Lim, Heesun; Ahn, Byeong-il

doi:10.3390/su12073039

Cited by 15 publications

(14 citation statements)

References 19 publications

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“…Moreover, in contrast to previous work (Nam et al 2020), purchase intention showed to be higher among consumers with a mid-level income. This counterintuitive result can be related to the perception of the mountain product as an expensive but not luxury good.…”

Section: Discussioncontrasting

confidence: 99%

Consumer attitudes towards the mountain product label: Implications for mountain development

et al. 2021

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To protect and promote the originality and authenticity of mountain foodstuffs, the European Union set Regulation No 1151/2012 to create the optional quality term “mountain product”. Our research aimed at exploring the attractiveness of the mountain product label for consumers, considering both attitude towards the label itself and purchase intentions. We propose a model to investigate relationships between four latent constructs — mountain attractiveness, mountain food attractiveness, attitude towards the mountain product label, and purchase intention — which have been tested, thus confirming the statistical relevance of the relationships. All 47 items selected for describing the latent constructs are suitable for this purpose. Ridge and LASSO results also show that 17 items of the first three constructs are relevant in explaining purchase intentions. Some contextual variables, such as age, income, geographical origin of consumers, and knowledge of mountain products and mountains for tourism purposes, can positively influence consumers’ behavior. These findings could support the design of mountain development strategies, in particular marketing actions for both the product and the territory.

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Section: Discussioncontrasting

confidence: 99%

Consumer attitudes towards the mountain product label: Implications for mountain development

et al. 2021

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“…A number of technological factors that determine the production cost and ultimately the result of the production process, affect the performance of livestock complexes and farms for the production of raw milk. It is important to consider the economic feasibility of performing dairy farming by building consensus with consumers, by studying marketing preferences when interacting with possible changes in technological operations, making products with higher consumer properties to ensure a stable level of the production and economic process of the industry and increase the product competitiveness [5,10].…”

Section: Resultsmentioning

confidence: 99%

Assessment of Economic Efficiency of Production and Sale of Raw Milk by Dairy Farms Within an Agroholding

Krupitsyn¹,

Vostroilov²,

Запорожцева³

et al. 2020

Proceedings of the International Conference on Policies and Economics Measures for Agricultural Development (AgroDevEco 2020)

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The article presents the assessment with the justification of the economic efficiency of the dairy farms in the conditions of an agricultural holding, which has a technologically interconnected mechanism connecting the production, processing, and sale of raw milk and dairy products. A model of structural and logical production factors affecting the volume of raw milk production, as well as the level of its consumer properties, is proposed. This model is applied for the production technology and is a part of the overall quality management system for raw milk. During the period of 2017-2019 the profit of the agrarian complex of EcoNivaAgro, LLC, was naverage -2513836 ths rubles. Profit per 1 hectare of agricultural land was naverage -22874.1 ths rubles, and per 1 man-hour naverage -2376.0 ths rubles, correspondingly. Milk productivity per 1 forage-fed cow was naverage -24.8 kg dayly during the period of the study. Profit from the sale of the raw milk per 1 forage-fed cow was -93424.6 rubles. The efficiency of the produced raw milk at cattle-breeding companies within the agricultural holding at the initial stage of its organization was unprofitable, however, later and to the present moment, the profitability indicator of milk production and sale is relatively high and is respectively naverage -60.6 and 38.8 %. The profitability level, as an economic efficiency indicator, is affected by technological factors that determine the cost of production of raw milk. Based on the work carried out, it can be noted that agricultural holdings have a high potential for competitiveness and development in their area of activity, both dairy cattle breeding and other agricultural sectors, while saving resources, taking into account joint and effective work due to a balanced mechanism.

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“…For food products of animal origin, some studies have investigated the effect of information about the production method, demonstrating that information about cow grazing versus information about indoor system increased consumer preference for meat [ 23 , 24 ] and generated the highest willingness to pay or positive effect, in terms of liking milk [ 25 , 26 , 27 , 28 ]. Romanzin et al [ 28 ] have reported similar results for cheese, even if the literature on this food matrix is scarce.…”

Section: Introductionmentioning

confidence: 99%

Does the ‘Mountain Pasture Product’ Claim Affect Local Cheese Acceptability?

Endrizzi

Cliceri

Menghi

et al. 2021

Foods

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This paper aims to explore the impact of “mountain pasture product” information on the acceptability of local protected designation of origin (PDO) cheese produced from the raw milk of cows grazing in mountain pastures (P) or reared in valley floor stalls (S). A total of 156 consumers (55% males, mean age 41 years) were asked to evaluate their overall liking on a 9-point hedonic scale of four samples: Cheeses P and S were presented twice with different information about the origin of the milk (cows grazing on mountain pasture or reared in a valley floor stall). Demographics, consumer habits, and opinions on mountain pasture practice (MPP), attitudes towards sustainability, and food-related behaviours (i.e., diet, food waste production, organic food, and zero food miles products purchase) were recorded and used to segment consumers. The cheeses were all considered more than acceptable, even though they were found to be significantly different in colour and texture by instrumental analyses. In the whole consumer panel, the cheese P was preferred, while in consumer segments less attentive to product characteristics, this effect was not significant. External information had a strong effect: Overall liking was significantly higher in cheeses presented as “mountain pasture product”, both in the whole panel and in consumer segments with different attitudes (except for those with a low opinion of MPP).

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Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming

Cited by 15 publications

References 19 publications

Consumer attitudes towards the mountain product label: Implications for mountain development

Consumer attitudes towards the mountain product label: Implications for mountain development

Assessment of Economic Efficiency of Production and Sale of Raw Milk by Dairy Farms Within an Agroholding

Does the ‘Mountain Pasture Product’ Claim Affect Local Cheese Acceptability?

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