Metaphorical Internet terms

Abstract

Although metaphors are often associated with literary language, they also play an important role in scientific and technical texts and hence in terminology work. In this paper, we explore the terminology of the Internet, a domain in which metaphors are particularly striking. We first examine English metaphorical terms from a conceptual viewpoint, noting the dominant metaphorical themes. We then analyze metaphorical terms from a structural viewpoint, observing basic wordformation patterns as well as phonological aspects. We conclude with a discussion of the implications of this research for terminology work, in particular concept analysis and standardization efforts.

Approche cognitive de la traduction dans les langues de spécialité : vers une systématisation de la description de la conceptualisation métaphorique

“…Reddy 1979 2 ), mais aussi dans l'élaboration des théories scientifiques (Stengers et Schlanger 1989 ;Emmeche et Hoffmeyer 1991 ;Thagard 1992 ;Paton 1993) et, par conséquent, dans l'énoncia-tion (Meyer et coll. 1997 ;Stambuk 1998) et la néosémie scientifiques (Raad 1989).…”

“…1997 ;Stambuk 1998) et la néosémie scientifiques (Raad 1989). Des recherches effectuées au cours de la dernière décennie confirment l'importance de celle-ci dans plusieurs domaines, par exemple en informatique (Mulder 1996 ;Meyer et coll. 1997 ;Rohrer 1997), en matière d'organisation des connaissances (Bies, 1996), en économie et politique (Cristofoli 1996 ;Dyrberg 1996 ;Stage 1996 ;Cristofoli et coll.…”

The translatability of metaphor in LSP: application of a decision-making model

“…In addition, a new approach sponsored by Meyer et al (1997) and by Fuertes-Olivera and Pizarro-Sánchez (forthcoming) seems to promote a hybrid approach by defending both the aesthetic and the cognitive role of metaphor. This mixed approach is analysing metaphor according to three main translation difficulties: cultural specificity, structural constraints and its cognitive role.…”

“…metaphor is a translation problem and in translating metaphor there is " little point in seeking to match target language words with those in the ST in isolation from a consideration of the of the writer's world view" (Hatim and Masón, 1990: 4); 2. metaphor is a cognitive tool (Lakoff and Johnson, 1980), which plays an important role in term formation and concept analysis (Thagard, 1992;Meyer et al, 1997; Fuertes-Olivera and Pizarro-Sánchez, forthcoming) 3. translating is an act of communication which takes place within a social framework. The translator as communicator seeks to maintain coherence by striking the appropriate balance between what is effective and what is efficient in a particular environment, for a particular purpose and for particular receivers (Hatim and Masón, 1997).…”

Euro crisis metaphors in the Spanish press

“…Since the publication of his book Metaphors We Live By, research based on this approach has been used to analyse subjects in fields as diverse as politics (Lakoff, 2004;Mussolff, 2004;Scott, 1997;Xue et al, 2013), international relations and conflicts (Kennedy, 2000;Lule, 2004;Mussolff, 1995;Wander, 1984), social problems (Peeters, 2010), science and technology issues (Berdayes & Berdayes, 1998;Hellsten, 2000;Luokannen et al, 2013;Meyer et al, 1997), problems of public health (Noteyko et al, 2008;Sonntag, 1990;Wallis & Nerlich, 2002), etc. Of course, as will be seen later, economics, business, and finance have also been a fertile ground for the application of rhetorical analysis from this perspective.…”