Mencermati Populisme Pemimpin Lokal Sebagai Upaya Membangun Citra Ditengah Pandemi Covid-19

Abstract

This article aims to provide an overview of how Dedy Yon Supriyono's populist leadership as Mayor of Tegal City in pursuing populist policies to overcome COVID-19 pandemic, this article also will identify the efforts to build a positive image through his populist leadership style during the COVID-19 pandemic period. This article uses a qualitative research method with descriptive analysis techniques. The data collection technique uses literature study, the researchers collect perspectives and literature findings that are related to the research focus. The researchers first construct an initial hypothesis to guide the analysis of the phenomenon that being studied. Furthermore, the researchers conduct an in-depth analysis to the focus study in order to examines the initial hypothesis. The conclusion of this research is that Dedy as the Mayor of Tegal City in responding crisis caused by COVID-19 pandemic uses a populist leadership style, this is proven by the way he acts like a hero for society, creates pro-society narratives, build his self-image of being Mr. Lockdown through various media, optimism bias, and the controversial populist policy such as local lockdown. These things contributed to build the positive image of Dedy through the mass media as a local leader who has successfully handled the pandemic and has become a public conversation. Dedy is considered successful in analyzing the momentum to implement the populist policies and his populist leadership style, so this has an impact on creating a positive image of Dedy as a local leader in dealing with COVID-19 pandemic.Tulisan ini bertujuan untuk memberikan gambaran tentang bagaimana gaya kepemimpinan populis Dedy Yon Supriyono selaku Walikota Tegal dalam mengupayakan kebijakan populis untuk mengatasi pandemi COVID-19, serta tulisan ini akan mengidentifikasi mengenai upaya pembangunan citra positif melalui gaya kepemimpinan populis yang digunakan oleh Dedy selama periode pandemi COVID-19. Tulisan ini menggunakan metode penelitian kualtitatif dengan teknik deskriptif analisis. Teknik pengumpulan data pada tulisan ini adalah dengan menggunakan teknik studi pustaka, penulis mengumpulkan berbagai sudut pandang dan temuan literatur yang memiliki keterkaitan dengan fokus penelitian. Pada kerangka analisis, penulis pertama-tama membangun sebuah hipotesis awal mengenai fokus penelitian, guna menuntun analisis dari fenomena yang tengah diteliti. Selanjutnya maka peneliti akan melakukan analisis mendalam mengenai fokus penelitian untuk menguji hipotesis awal melalui data-data yang telah dikumpulkan dari upaya sudi pustaka. Simpulan dari penelitian ini adalah Dedy selaku Walikota Tegal dalam merespon krisis akibat pandemi COVID-19 menggunakan gaya kepemimpinan populis, hal ini dibuktikan dengan dia bertindak layaknya pahlawan ditengah pandemi, menciptakan narasi yang pro rakyat, memasarkan citra diri atas kebanggaanya menjadi Mr.Lockdown melalui berbagai media, optimisme bias, hingga kebijakan populis lockdown yang kontroversial. Hal-hal tersebutlah yang turut berkontribusi dalam mengupayakan citra positif Dedy melalui media massa sebagai pemimpin lokal yang berhasil menangani pandemi hingga menjadi perbincangan publik. Dedy dinilai berhasil dalam membaca momentum yang tepat untuk menerapkan kebijakan dan gaya kepemimpinan populisnya, sehingga ini berdampak pada terciptanya citra positif Dedy sebagai pemimpin lokal dalam menangani pandemi.

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