Men’s tailored jackets: objective measurement and consumer perception

Abstract

To investigate consumers' perceptions of appearance and handle of the chest area and the lapel in men's tailored jackets, both objective measurement using FAST and subjective assessment utilising semi-structured interview were employed. It was found that objective measurement provides insuf®cient information to predict the tailorability if reliance is placed purely upon properties obtained from shell fabrics. Use of the fabric and interlining laminates, however, provides better prediction of tailorability, especially those aspects associated with appearance and shape retention. It was also found that objective measurement results do not agree with the subjective assessment results, particularly with regard to the subjective assessment of the female interviewees. It is suggested that thought should be given to devising a method of evaluating objective measurement results suitable to fabric and interlining laminates that can also take account of market trends directly related to consumer perception.

A Review of Fusible Interlinings Usage in Garment Manufacture

“…Ball et al investigated men’s tailored jackets properties objectively and consumer perceptions subjectively. The usage of the interlining laminates, which provided a better prediction of tailor ability, especially those aspects associated with appearance and shape retention [9,43,100]. Interlinings play an important role in building shape into the detail areas of clothes, such as the fronts of coats, collars, lapels, cuffs, and pocket flaps.…”

Quantifying the appearance of jackets with adhesive interlinings

“…Researchers have evaluated garment appearance in terms of the movement of a dress or flared skirt (Matsudaira and Sugimura, 2004;Nakanishi and Niwa, 2001). Ball et al (2001) investigated the difference between objective measurement and consumer perception of men's tailored jackets considering laminated fabric with adhesive interlining. They reported differences between measurement and perception and stated the need for a method of assessing jacket appearance, although they did not propose such a method.…”