The practice of sharenting in the digital era is currently popular because parents can show their existence by uploading information, photos, and videos about their children's activities on social networking sites (SNS) or social media. However, sharenting has received various kinds of criticism, especially regarding children's privacy. One of the criticisms that can be seen on the Deutsche Telekom YouTube channel is entitled Nachricht von Ella | Without Consent. Therefore, this research aims to explain the importance of children's privacy regarding sharenting through the video Message from Ella Without Consent. This research was carried out using the phenomenological method of the video as a research object, using documentation study techniques. By using thematic analysis, the results were obtained that parents need to protect children's privacy because children's privacy, which is disseminated through sharenting practices, has become a new habit in the digital era to gain recognition. Therefore, parents only think about their existence without thinking about the risks of sharenting practices, which display the sophistication of artificial intelligence in manipulating children's data uploaded by parents on social media in the form of photos, videos, and data information through sentence descriptions.