Memorable tourism experiences in Mulu National Park: Scales development

The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention

“…The obtained research results have significant theoretical contributions: First, cultural heritage rejuvenation experience quality positively correlates with memorable tourism experiences. Similar with previous studies (Mahdzar et al, 2016), previous research proposed that memory is a positive process that connects experience with the emotional and perceptual results of travel activities (Oh et al, 2007). Particularly, the emotions and feelings triggered by the interaction between tourists and local people at the destination and the experience of local cultures and languages.…”

“…Memorable tourism experiences and destination image are two important concepts in destination research. Previous works have identified that memorable tourism experiences or destination image play a mediating role between experience quality and behavioral intentions (Piramanayagam et al, 2021;Mahdzar et al, 2016). The literature also showed that memorable tourism experiences exerts a direct impact on destination image (Kim, 2018).…”

“…Furthermore, in marketing documents, memorable tourism experiences correlate with the positive memories tourists gain after experiencing meaningful activities and events first-hand (Kim et al, 2012), tourists' extraordinary, high-quality experiences influence tourists' revisiting intention (Zhang et al, 2018). However, according to previous research investigating tourism experience, experience quality could play a significant role in memorable tourism experiences and destination image, which in turn affects tourists' revisiting intention (Ghorbanzadeh et al, 2020;Mahdzar et al, 2016), but cultural heritage rejuvenation experience quality is part of the quality of experience in cultural heritage destinations (Tang and He, 2020), but few studies have reported that cultural heritage revitalization experience quality affects memorable tourism experiences, destination image, and revisiting intention, especially the mediators in the correlation between cultural heritage rejuvenation experience quality and tourists' revisiting intention have not been explored the effect in the context of cultural heritage tourism. Thus, to fill this gap, this study investigates the structural relationship between cultural heritage rejuvenation experience quality, memorable tourism experiences, destination image, and revisiting intention.…”

“…However, according to previous research investigating tourism experience, experience quality could play a significant role in memorable tourism experiences and destination image, which in turn affects tourists' revisiting intention (Ghorbanzadeh et al. , 2020; Mahdzar et al. , 2016), but cultural heritage rejuvenation experience quality is part of the quality of experience in cultural heritage destinations (Tang and He, 2020), but few studies have reported that cultural heritage revitalization experience quality affects memorable tourism experiences, destination image, and revisiting intention, especially the mediators in the correlation between cultural heritage rejuvenation experience quality and tourists' revisiting intention have not been explored the effect in the context of cultural heritage tourism.…”

The influence of cognitive dimensions on memorable experiences within a marine tourism context

“…Dimension studies are important as they highlight the cause of ME and therefore can assist practitioners with the design and staging of their experiences. Kim et al (2012) identified seven dimensions of MTEs: hedonism, involvement, knowledge, meaningfulness, refreshment, novelty and social interaction, while Mahdzar, Zaidi and Shuib (2016) proposed eight dimensions, namely: perceptions with respect to novelty, social interaction and cultural knowledge, involvement, unexpected happenings, negative experiences, meaningfulness and stimulation.…”