The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention

Zhou, Qiuxiang; Yong-jian, PU; Su, Chun‐Lien

doi:10.1108/apjml-11-2021-0829

Cited by 13 publications

(4 citation statements)

References 59 publications

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“…A positive image reflects tourists’ high evaluation of a destination where they experienced satisfaction, which will facilitate their next visit [ 43 , 69 ]. Moreover, heritage tourism studies reveal that destination image is positively correlated with tourist revisit intention [ 70 ], and that heritage brand image also has a positive impact on tourists’ revisit intention [ 71 ]. Therefore, we suggest that ICH image has a positive impact on tourist revisit intention.…”

Section: Resultsmentioning

confidence: 99%

Measuring intangible cultural heritage image: A scale development

Liu,

Li,

Tao

et al. 2024

PLoS ONE

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Although an increasing number of studies have examined issues relating to the preservation and development of intangible cultural heritage (ICH), there has been limited research on how tourists perceive ICH. Moreover, UNESCO asserts that the concept of “authenticity” is not applicable to ICH, and so far, no valid instrument for measuring tourists’ subjective perceptions of ICH has been developed, even though their perceptions play a very important role in the preservation and development of ICH. Therefore, this paper aims to develop a measurement scale for ICH image, using both qualitative and quantitative research methods. Participant observation, semi-structured in-depth interviews, secondary data collection, and a literature review were conducted to generate the initial scale items, and then the main surveys were conducted to collect data for the model tests. Four dimensions were extracted by exploratory factor analysis: transmission, localization, vitality, and association. The reliability and validity of the measurement model were demonstrated through confirmatory factor analysis. We further determined that the transmission, vitality, and association of ICH image have a positive impact on tourists’ revisit intention. The paper highlights the crucial role of ICH image in sustainable tourism development. The theoretical and managerial implications of the study are discussed, followed by suggestions for future research.

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Section: Resultsmentioning

confidence: 99%

Measuring intangible cultural heritage image: A scale development

Liu,

Li,

Tao

et al. 2024

PLoS ONE

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“…The essence of each cultural tour lies in its unique purpose and source of inspiration, enabling visitors to immerse themselves in a vibrant cultural exploration. The lasting effects of tourists' involvement with specific cultural facets profoundly shape the landscape of the tourism industry [8].…”

Section: Evolution Of Global Tourismmentioning

confidence: 99%

Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

Banerjee,

Tyagi

2024

J. Ethn. Food

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More and more individuals are realizing the need to take time away from their regular lives to recharge their bodies and minds by visiting new places. That's why we reasoned that drinking tea while on holiday would be the most significant element in promoting the growth of the tea tourism sector. We want to bring attention to how, via the medium of tastescape, the ritual of drinking tea may help one better understand the notion of unconventional tourism in India. A tastescape is a combination of physical elements, social norms, and geographical settings. One kind of nature tourism that includes visits to tea plantations is an example of a niche market. Without a question, if you're looking for a place to visit that serves excellent tea, you should make your way to India. If the right marketing campaigns are launched to attract eco-travelers, and if the necessary efforts are made to enhance the quality of the area, the Indian Tea Estates have the potential to become a leading destination for tea tourism. The novelty of this study lies in its exploration of tea tourism prospects in India and the investigation into how the fascination with tea influences the decisions of foreign tourists visiting the country. The research aims to promote travel to India so that more people may learn about and appreciate the tea culture there. Both primary and secondary sources are used in this qualitative study. Features and advertising tactics for luring tourists are described in this research. At this point, we analyze the research data and use it to inform a set of preliminary marketing strategies. The study also found that enhancing a customer's overall impression of a company is one of the most effective ways to encourage repeat business. It is difficult to advance plans to combine the tourism and tea industries due to a lack of personnel and expertise. The difficulty may be overcome if the two parties can work together to mutual benefit. Achieving future achievements will require strengthening the connection between tea and tourism, establishing collaborations, encouraging a higher degree of local engagement, and highlighting local benefits as a way of life.

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“…Cultural tourism experiences can be transformative, fostering a deeper understanding and appreciation of different cultures while promoting cross-cultural exchange and respect [29], [30]. These experiences not only benefit travelers by broadening their horizons but also contribute to the preservation and promotion of cultural heritage in the visited communities [31], [32].…”

Section: Cultural Tourism Experiencementioning

confidence: 99%

A Bibliometric Analysis of the Use of Augmented Reality Technology in Enhancing Cultural Tourism Experience

Judijanto,

Salim

2024

WSIS

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This paper presents a bibliometric analysis of augmented reality (AR) technology in the enhancement of cultural tourism experiences. By examining literature from 1999 to 2024, this study maps the scholarly terrain, identifying pivotal themes and assessing the growth trajectory of AR in cultural tourism. The research employs systematic data collection and analysis methods, including keyword co-occurrence, citation patterns, and trend analysis, to highlight the integration of AR in cultural heritage sites and its impact on the tourism industry. A particular focus is given to the shift from technological foundations to user-centric adoption and acceptance of AR. The main findings reveal a well-established focus on "Model," "Cultural heritage tourism," and "Mobile augmented reality," with emerging areas such as "Virtual tourism" and "Mobile augmented reality acceptance" marked for future exploration. The research novelty lies in the comprehensive temporal mapping and the identification of potential research gaps within the evolving AR landscape. The study concludes with insights into how AR is revolutionizing cultural tourism by providing enriched, educational, and interactive experiences, thereby underscoring the field's dynamic progression and its untapped potential in the aftermath of the COVID-19 pandemic.

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The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention

Cited by 13 publications

References 59 publications

Measuring intangible cultural heritage image: A scale development

Measuring intangible cultural heritage image: A scale development

Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

A Bibliometric Analysis of the Use of Augmented Reality Technology in Enhancing Cultural Tourism Experience

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