Islamic tourism has gained popularity among tourists and a huge potential for Malaysia to explore in the tourism industry. Muslims travelers are inclined to adhere to Islamic teachings which may, directly and indirectly, impact their decisions concerning leisure and travel plans. This study aims to examine the relationship linking tourists' memorable tourism experience attributes and their revisit intentions to Islamic tourism destination. Using convenience sampling, a total of 384 survey questionnaires were distributed to respondents visiting Islamic tourism attractions in Shah Alam and were used for data analysis. Regression results revealed that three Memorable Tourism Experience attributes have significant relationships with tourists’ revisit intention. These include hedonism experience, meaningfulness experience and social interaction. Of these three attributes, hedonism proved to have the most significant impact on tourists’ revisit intentions
The increasing competition in higher education environments have made it necessary for institutions to persuade students in recruitment market niches. Accordingly, the Malaysian higher education sector has considered several changes over the past years intending to introduce accountability for their services as well as responsibility in helping students to master and gain knowledge. The aim of this study is to identify the main factors that influence the intention to study at Malaysian public university among Orang Asli students. A total of 188 Orang Asli students were selected as the samples and a survey consisting of 17 statements was developed. Discussions were conducted using descriptive analysis method as well as independent sample t-tests. The results revealed six factors that significantly influence the decision-making of Orang Asli students in choosing which institution of higher learning to attend. They are cost of education, degree (content and structure), physical aspects, facilities and resources, the value of education, and course and career information; regarded significant impact on the students' choice. These findings will be beneficial in the decision-making process of the students and the outcomes play an important role in assisting public university marketers to plan and improve their marketing strategy, particularly concerning students recruitment.
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