Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Wong, Wong Ming; Tzeng, Shian-Yang

doi:10.1177/21582440211061565

Cited by 14 publications

(11 citation statements)

References 54 publications

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Section: The Analysis Of Regression Resultsmentioning

confidence: 99%

“…In columns (3) and (4) of Table 4, we find that female consumers have the stronger preferences for online channel relative to male consumers. Moreover, the coefficient of city demonstrates that female consumers in Guangzhou prefer to purchase branded OIM via online channel, which by W. M. Wong and Tzeng (2021) explained as the impact of consumers' organic label awareness and food safety awareness in Guangzhou. From the perspective of the market choice propensity of online platform and online channel stickiness, the corresponding coefficient indicates the preference for Taobao platform and positive relationship between the market choice propensity of online platform and online channel stickiness.…”

Section: The Mechanism Analysis Of Online Channel Stickinessmentioning

confidence: 99%

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What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System

Hou,

Du,

Zhou

2023

SAGE Open

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With the development of the Internet economy, online shopping has become the main way for consumers to obtain goods, especially for organic infant milk. Do millennials who grew up in the era of Internet prefer online purchasing channel? Or are they stickier to online channel than offline channel? To solve these issues, we conduct the regression analysis of a latent class and the model of Quadratic Engel Almost Ideal Demand System aimed at the user stickiness in China. Moreover, we further analyze the environmental social governance effect of multi-channel stickiness, which is able to further explore the impact of environmental social governance investment strategy on consumers’ purchasing behavior. Through these analyses, we confirm the online channel stickiness and platform stickiness of Taobao. Results also indicate that (i) The primary factor influencing the inertia of consumption and trade volume is the channel and platform stickiness, the latter positively affects the former. (ii) The ESG rating index plays a positively moderating role in the consumers’ user stickiness. (iii) Environment and Social Score have a significant positive impact on online platform stickiness.

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Section: The Analysis Of Regression Resultsmentioning

confidence: 99%

Section: The Mechanism Analysis Of Online Channel Stickinessmentioning

confidence: 99%

What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System

Hou,

Du,

Zhou

2023

SAGE Open

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“…Ansu-Mensah's (2021) findings indicated that familiarity with environmentally friendly products influenced consumers' intentions to purchase, driven by factors like pricing, perceived value, and superior quality. When consumers are knowledgeable about green products, they tend to develop an awareness that translates into intentions to purchase, as highlighted by (Wong & Tzeng, 2021).…”

Section: Awareness Of Green Productsmentioning

confidence: 99%

Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions

Mawarisma,

Muna

2024

Quant. Econ. Manag. Stud.

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Environmental concerns globally, encompassing issues like pollution, global warming, and ozone depletion, highlight the urgency for sustainability measures. Within the realm of green initiatives, understanding remanufactured products emerges as a facet of environmental literacy. This research addresses prior inconsistencies by examining mediating factors specifically, the impact of value consciousness and awareness of green products on the inclination to buy remanufactured goods. Collected data through distributing 270 questionnaires which is a sample of data from the entire population of Bali province, Structural Equation Modeling (SEM) via AMOS software version 23 was employed for analysis. Findings indicate the pivotal roles of green knowledge of remanufactured products, value consciousness, and awareness in shaping the purchase intention to eco-friendly items. Consequently, this study bears implications for companies aiming to advance sustainable products, and it offers insights for policymakers and industry stakeholders to formulate strategies that foster consumer awareness and green product development.

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“…Raising awareness of consumers about certificate inquiry will be beneficial in increasing the demand for organic products. According to the research of de Magistris and Gracia (2012), Grashuis (2021), and Wong and Tzeng (2021), the use of organic logos on products increases consumers' awareness of organic products.…”

Section: Consumers' Perceptions Of Organic Milk and Dairy Productsmentioning

confidence: 99%

Differences between low-income and high-income buyers of organic milk and willingness to pay organic price premiums

Turan

KADAĞAN

2023

Emir J Food Agric

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The demand for organic products has increased with the increase in individuals’ education and income levels, their sensitivity to the qualityof the products, and their willingness to pay higher prices for natural and quality products. Confidence in organic products, caring aboutthe health effects of organic products, and the ease of accessing them are among the factors that increase their consumption. Organicproducts are also perceived as natural products in Turkey. The awareness of questioning the certificates and logos of purchased organicproducts has not yet been formed. Those who do not know the legislation, such as the organic logo requirement, perceive all kinds ofnatural products obtained from rural areas as organic. In this study, 477 questionnaires from households were obtained in Bursa, the4th largest city in Turkey. The study aimed to reveal organic milk and dairy products (OMDP) consumption perceptions, consumption status,and reasons for preference by participants’ income level. Consumers’ awareness and perceptions of OMDP, their OMDP consumptionstatus, and the relationship between OMDP consumption and income level. The study also inquired whether consumers would be willingto pay more for OMDP and whether this willingness to pay was affected by income levels. Middle-income consumers consumed the mostorganic milk—consumers with high income purchased OMDP the least. However, in case of increased product awareness, half of thehigh-income consumers were willing to pay 30% more for OMDP. This research is a reliable, empirical field study to reveal Turkish OMDPconsumers’ characteristics and contribute to the literature.

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Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

Cited by 14 publications

References 54 publications

What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System

What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System

Theory Plan of Behavior Perspective: Exploring Sustainable Product Remanufacture and its Impact on Purchase Intentions

Differences between low-income and high-income buyers of organic milk and willingness to pay organic price premiums

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