What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System
Jiangyuan Hou,
Mingyue Du,
Qingjie Zhou
Abstract:With the development of the Internet economy, online shopping has become the main way for consumers to obtain goods, especially for organic infant milk. Do millennials who grew up in the era of Internet prefer online purchasing channel? Or are they stickier to online channel than offline channel? To solve these issues, we conduct the regression analysis of a latent class and the model of Quadratic Engel Almost Ideal Demand System aimed at the user stickiness in China. Moreover, we further analyze the environme… Show more
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