Media Schemata, Information-Processing Strategies, and Audience Assessment of the Informational Value of Quotes and Background in Local News

Fredin, Eric S.; Tabaczynski, Tracy

doi:10.1177/107769909307000406

Cited by 5 publications

(8 citation statements)

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“…Beliefs about channels of risk information, including their trustworthiness and usefulness, have the potential to influence the information seeking and processing strategies people employ. Focus groups and a review of the literature on media belief schemas (Fredin & Kosicki, 1989;Fredin, Kosicki, & Becker, 1996;Fredin, Monnett, & Kosicki, 1994;Fredin & Tabaczynski, 1993;Kosicki, Becker, & Fredin, 1994;Kosicki & McLeod, 1990) generated six specific beliefs about the general functioning of the mass media thought to be related to processing strategies (see Appendix). Respondents were asked the extent to which they agreed or disagreed (5-point Likert scales) with each belief, and factor analysis was used to create two composite indices for inclusion in subsequent analysis.…”

Section: Channel Beliefsmentioning

confidence: 99%

Linking the Heuristic-Systematic Model and Depth of Processing

Griffin¹,

Neuwirth²,

Giese³

et al. 2002

Communication Research

208

166

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This study draws a nexus between heuristic-systematic information processing and the theory of planned behavior through a model of risk information seeking and processing. The model proposes that the form of information processing individuals apply to risk information from the media and other sources affects beliefs, evaluations, and attitudes considered important to making judgments about performing risk-reducing behaviors. This study found that deeper, more systematic processing of risk information is positively related to evaluation strength, attitude strength, and the number of strongly held behavioral beliefs actively considered by respondents when thinking about environmental hazards. The relationships were consistent, appearing across two communities and three risks (two health risks and one ecological risk), and held up under multiple statistical controls.Risk communication campaigns usually are designed to encourage persons to develop changes in risk-related behaviors. In pursuit of this goal, researchers typically employ risk information (e.g., a message) as an independent variable and evaluate the effect of the stimulus on individuals' attitudes and behavior. Inherent in this approach is the assumption that information does something to individuals. If one can illuminate that causal process, goes the argument, one can then design message interventions that will cause people to buckle their seatbelts, recycle, or adopt low-fat diets. However, this topdown, sender-oriented approach runs counter to suggestions by many risk perception researchers that risk communication scholars should consider receiver-oriented, bottom-up approaches (see e.g.,

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Section: Channel Beliefsmentioning

confidence: 99%

Linking the Heuristic-Systematic Model and Depth of Processing

Griffin¹,

Neuwirth²,

Giese³

et al. 2002

Communication Research

208

166

View full text Add to dashboard Cite

show abstract

“…In this model, individuals compensate for the distortions implied by the media images (Fredin & Kosicki, 1989) or processing strategies (Fredin & Tabaczynski, 1994). The idea of compensating for images means that encountering news does not result in effect A, rather it results in A plus or minus the effect of the media image.…”

Section: The Compensation Model and The Discounting Modelmentioning

confidence: 99%

“…Other work has looked at information-processing strategies people use when encountering news McLeod et al, 1991;Fredin & Tabaczynski, 1994).…”

mentioning

confidence: 98%

Cognitive strategies for media use during a presidential campaign

Fredin

Kosicki

Becker

1996

Political Communication

Self Cite

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“…B. Conover & Feldman, 1984;Fredin & Tabaczynski, 1993;Miller, Wattenberg & Malanchuk, 1986;Warlaumont, 1997). Die Organisation menschlichen Wissens anhand von Schemata hat dabei eine entlastende Funktion.…”

Section: Der Prognostische Wert Der Schema-theorieunclassified

Die Schema-Theorie in der Medienwirkungsforschung: Ein unscharfer Blick in die „Black Box“?

Matthes¹

2004

M&K

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Media Schemata, Information-Processing Strategies, and Audience Assessment of the Informational Value of Quotes and Background in Local News

Abstract: This survey shows that readers often aredissatisfied utith the infmmational value of quotes and background used in news stories. The authors suggest that readers' criticism of structure orform can help journalists to improve story structure.

Cited by 5 publications

References 0 publications

Linking the Heuristic-Systematic Model and Depth of Processing

Linking the Heuristic-Systematic Model and Depth of Processing

Cognitive strategies for media use during a presidential campaign

Die Schema-Theorie in der Medienwirkungsforschung: Ein unscharfer Blick in die „Black Box“?

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